The Business Fixer Blog by Wes Schaeffer, The Sales Whisperer®

Travis Chambers Shares How To Make Scalable Social Videos

Written by Wes Schaeffer | Oct 27, 2017

You must get these two things right to grow your sales with scalable social videos

Stream below or right-click here to download the episode. 

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Social Media Video Marketing Tips you'll learn in The Sales Podcast...

  • Selling at scale
  • Large-production videos
  • Run them as ads on Facebook and YouTube and test them with the credit cards of the buyers!
  • Makes assumptions when making the video about what is on the mind of the customer
  • For example, Nerd skin care company, they assumed
    • customers want all natural
    • that the active ingredient of typical cream is bad
    • that it's better to activate your own body's defenses
  • Do the same thing with images in your ads
  • Send them to your home page
  • Sometimes volume and reach is more important than specificity in your ads
  • You're charged a lot of money to reach a hyper-targeted segment
  • Viewers will self-select with video ads
  • Use retargeting to get back in front of prospects and present your other points to bring them back
  • Digital ad spending has overtaken traditional advertising
  • You need to get their attention, but you also need to build a relationship
  • Create a powerful message
  • Tell a memorable story
  • Don't underestimate the value of entertainment and shock value
  • Focus on the sale, ultimately, over being creative
  • Video doesn't have to always be expensive
  • The most important aspect of your video ad is your writing
  • Don't try too hard
  • They used to make TV-oriented videos, but now they're doing more video with spokespeople
  • They are abandoning the viral, big, crazy ads
  • Lots of ads in the newsfeed vs. the right column with an auto-play and a "Learn More" button
  • Then remarket in that newsfeed
  • Include closed captioning (over 60% of videos are watched on silent mode)
  • His biggest success has been with 3-5 minute video ads
  • With a TV commercial, you have more time to be more cinematic and develop the story
  • With digital advertising, you need more energy
  • With a spokesperson, there needs to be a gimmick

Links Mentioned In The Sales Podcast

Sales Growth Tools Mentioned In The Sales Podcast

  • Hire The Best Speaker for your sales meeting or marketing conference
  • Take The CRM Quiz: get a free consultation with me
  • Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
  • The Sales Agenda: take control of every sales opportunity like a pro.
  • Leadferno: Turn lurkers into leads
  • Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.
  • Send Drunk Emails: ...that get opened and get you paid!
  • Phone Burner: work the phone like a machine so you can be a human when you connect.
  • Apollo: Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo

PODCAST INFO:

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