Travis Chambers Shares How To Make Scalable Social Videos

Oct 27, 2017

Wes Schaeffer

The Sales Podcast Marketing Automation Entrepreneur

You must get these two things right to grow your sales with scalable social videos

Stream below or right-click here to download the episode.

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Social Media Video Marketing Tips you'll learn in The Sales Podcast...

Selling at scale
Large-production videos
Run them as ads on Facebook and YouTube and test them with the credit cards of the buyers!
Makes assumptions when making the video about what is on the mind of the customer
For example, Nerd skin care company, they assumed
- customers want all natural
- that the active ingredient of typical cream is bad
- that it's better to activate your own body's defenses
Do the same thing with images in your ads
Send them to your home page
Sometimes volume and reach is more important than specificity in your ads
You're charged a lot of money to reach a hyper-targeted segment
Viewers will self-select with video ads
Use retargeting to get back in front of prospects and present your other points to bring them back
Digital ad spending has overtaken traditional advertising
You need to get their attention, but you also need to build a relationship
Create a powerful message
Tell a memorable story
Don't underestimate the value of entertainment and shock value
Focus on the sale, ultimately, over being creative
Video doesn't have to always be expensive
The most important aspect of your video ad is your writing
Don't try too hard
They used to make TV-oriented videos, but now they're doing more video with spokespeople
They are abandoning the viral, big, crazy ads
Lots of ads in the newsfeed vs. the right column with an auto-play and a "Learn More" button
Then remarket in that newsfeed
Include closed captioning (over 60% of videos are watched on silent mode)
His biggest success has been with 3-5 minute video ads
With a TV commercial, you have more time to be more cinematic and develop the story
With digital advertising, you need more energy
With a spokesperson, there needs to be a gimmick

Links Mentioned In The Sales Podcast

Visit Travis Chamber's home on the web

Sales Growth Tools Mentioned In The Sales Podcast

Hire The Best Speaker for your sales meeting or marketing conference
Take The CRM Quiz: get a free consultation with me
Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
The Sales Agenda: take control of every sales opportunity like a pro.
Leadferno: Turn lurkers into leads
Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.
Send Drunk Emails: ...that get opened and get you paid!
Phone Burner: work the phone like a machine so you can be a human when you connect.
Apollo: Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo