Use AI and Machine Learning to Make Every Sale
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- Revenue intelligence
- AI and machine learning for salespeople
- CMO for Gong.io
- Surfaces insights for sales leaders for coaching
- Win more deals, win bigger deals
- You need to know what your top salespeople are saying and doing
- You need to know what the voice of the customer is saying
- Which competitors are being mentioned?
- How does that affect win rates?
Related episodes and posts
- We now realize that you can have access to the science part of sales
- Progress cannot be stopped
- Selling remotely is here to stay
- The hybrid model is here to stay
- The smaller deals can't justify traveling to sell
- We expect a seamless buying experience
- Salespeople can create rapport, trust, and relationships
- Salespeople can help prospects navigate the sea of information
- Salespeople only spend 30% of their time selling
- Salespeople spend 70% of their time in meetings and updating CRMs
- This is not scripting
- It's a distraction to have replies pop up
- In complex B2B sales you coach between calls
- If you want to get better at something, record yourself
- Have a script to open a cold call
- Embrace the awkward pause
- Pause for three seconds after giving the price
- The patience factor
- In a complex sale, only show what the prospect needs to see
- Use Gong to A/B test sales presentations
- Full deck
- Short deck
- No deck
- Touch Bistro
- Six weeks into using Gong they had a big discovery
- Some led with software features
- Some led with hardware features
- The software leaders had a much higher win rate
- Put some science into the art of sales
- "How are you?" vs. "How have you been?"
- Take The CRM Quiz: get a free consultation with me
- Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
- The Sales Agenda: take control of every sales opportunity like a pro.
- Leadferno: Turn lurkers into leads
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- Send Drunk Emails: ...that get opened and get you paid!
- Phone Burner: work the phone like a machine so you can be a human when you connect.
- Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for 3 months
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