Kudos to the Germans for leveraging social media to build awareness by getting free press via social media. Volkswagen also using their creativity to solve "mundane" issues.
What's the last creative idea you actually thought of, let alone had the guts to implement and test because you were afraid of being called "silly" or "stupid" or "crass"?
It's working for Volkswagen. Might it work for you?
If you need more help growing your sales, check out the following resources scattered around this site and a few others I operate, such as:
Good Selling,