Find the TRUE ROI of your ads and marketing efforts
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What You'll Learn In This Episode of The CRM Sushi Podcast...
- Scott Desgrosseilliers
- What's your ROI on your ad spend?
- Now he has 400+ customers in just two years
- Make profitable, data-driven marketing decisions
- Trust, understand, and interpret your data
- Patent-pending sales-attribution and analytics platform and done-for-you data analysis
- "The world does not need another pie chart."
- He only shows verifiable data
- Facebook offline conversions
- The pixel didn't capture the sale
- Maybe someone calls in and orders or they sign up for a subscription so that's not tracked back to Facebook
- WickedSmartz are produced from the Wicked Reports
- Five areas of the customer journey confusion | Awareness > Consideration > Purchase > Retention > Advocacy
- First click | first opt-in | last click before a sale | Re-opt-in
- Ad platform measurement ignorance
- Pixel-based system inaccuracy
- Misses the most valuable customers: those who make multiple purchases
- Multiple devices
- Must program the "value" of a customer on every Thank You page
- Limitations of existing competition like Google Analytics, which requires you to set up Events, etc. It's hard to setup
- SMB staffing and expertise issues
- Demo Key Points
- See the value of leads over time
- "What should I do with this information?"
- What are your best emails?
- Potential ad targeting to make money
- Areas you are losing money that need monitoring
- Potential missed opportunities
- Where did you find your best customers?
- Sales by Days
- Sales by Hour
- Facebook Attribution is coming out now
- 95%+ of customers are setup within 48 hours
- Auto-track the ads for you
- Moving towards auto-tracking emails
- Integrates with:
- Infusionsoft
- Ontraport
- HubSpot
- Maropost
- MailChimp
- 1ShoppingCart
- Facebook
- PayPal
- Limelight Networks
- Actionetics
- Shopify
- ActiveCampaign
- CallRail
- Klaviyo
- Bid calculators
- Key stats for your new demo is available
- Facebook Markting Partner
Links Mentioned In The CRM Sushi Podcast
- Hire The Best Speaker for your sales meeting or marketing conference
- Take The CRM Quiz: get a free consultation with me
- Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
- The Sales Agenda: take control of every sales opportunity like a pro.
- Leadferno: Turn lurkers into leads
- Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.
- Send Drunk Emails: ...that get opened and get you paid!
- Phone Burner: work the phone like a machine so you can be a human when you connect.
- Apollo: Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo
PODCAST INFO:
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