Wicked Reports on The CRM Sushi Podcast

Oct 25, 2017

Wes Schaeffer

Marketing Automation CRM Sushi Podcast Entrepreneur

Find the TRUE ROI of your ads and marketing efforts

Stream below or right-click here to download the episode.

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What You'll Learn In This Episode of The CRM Sushi Podcast...

Scott Desgrosseilliers
What's your ROI on your ad spend?
Now he has 400+ customers in just two years
Make profitable, data-driven marketing decisions
Trust, understand, and interpret your data
Patent-pending sales-attribution and analytics platform and done-for-you data analysis
"The world does not need another pie chart."
He only shows verifiable data
Facebook offline conversions
- The pixel didn't capture the sale
- Maybe someone calls in and orders or they sign up for a subscription so that's not tracked back to Facebook
WickedSmartz are produced from the Wicked Reports
Five areas of the customer journey confusion | Awareness > Consideration > Purchase > Retention > Advocacy
1. First click | first opt-in | last click before a sale | Re-opt-in
2. Ad platform measurement ignorance
3. Pixel-based system inaccuracy
  1. Misses the most valuable customers: those who make multiple purchases
  2. Multiple devices
  3. Must program the "value" of a customer on every Thank You page
  4. Limitations of existing competition like Google Analytics, which requires you to set up Events, etc. It's hard to setup
  5. SMB staffing and expertise issues
Demo Key Points
- See the value of leads over time
  - "What should I do with this information?"
- What are your best emails?
  - By revenue
  - By clicks
- Potential ad targeting to make money
- Areas you are losing money that need monitoring
- Potential missed opportunities
- Where did you find your best customers?
- Sales by Days
- Sales by Hour
Facebook Attribution is coming out now
- 95%+ of customers are setup within 48 hours
- Auto-track the ads for you
Moving towards auto-tracking emails
Integrates with:
- Infusionsoft
- Ontraport
- HubSpot
- Maropost
- MailChimp
- 1ShoppingCart
- Facebook
- PayPal
- Limelight Networks
- Actionetics
- Shopify
- ActiveCampaign
- CallRail
- Klaviyo
Bid calculators
Key stats for your new demo is available
Facebook Markting Partner

Catch Up on Previous Episodes of The CRM Sushi Podcast

Links Mentioned In The CRM Sushi Podcast

Check out Wicked Reports

Sales Growth Tools Mentioned In The Sales Podcast

Hire The Best Speaker for your sales meeting or marketing conference
Take The CRM Quiz: get a free consultation with me
Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
The Sales Agenda: take control of every sales opportunity like a pro.
Leadferno: Turn lurkers into leads
Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.
Send Drunk Emails: ...that get opened and get you paid!
Phone Burner: work the phone like a machine so you can be a human when you connect.
Apollo: Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo