Alison Maloni Returns
[ LISTEN NOW ON ITUNES ]
PR Tips you'll learn today on The Sales Podcast...
- Newsmax host
- Started at the bottom as a journalism major
- Must be willing to do anything and everything they ask of you
- You must put content out there
- Blog
- Videos
- Got quoted as an expert and that led to more business
- Be passionate
- Does PR still work?
Give people advice is the best way to market yourself."
- We're getting our news on social media
- It's good that your clients see that you are in the media
- It's social proof
- Your prospects will research you
- More people are visiting social media to see what's out there on you
- You can pitch yourself on different topics
- Start local
- Think of what's timely or trending
- Get creative
- Use Google to see what those in your industry are showing up for
- Local stations want to zoom in on national topics
- Use a simple pitch
- Local news will take a chance but they will Google you
- Local is not always live if it's for a typical segment
- Local news reporters will be kind and help you stay calm
- You do need to practice
- When you're being interviewed and they are interjecting little signals you need to know that you are probably running long
- Most reporters prefer email and do not prefer calls
- Reporters love texts if they know you
- Follow up because they get hammered with pitches
- Use smart angles to connect with reporters
- Find the assignment editor at a local station unless you know the reporter
- Usually a day-side and a night-side editor
- They want your stories
- Some have beat reporters that focus on a topic
- Reporters have to pitch stories to the editor/producer and good stories help them look good
- Marketing your book is harder than writing it
- Give people advice is the best way to market yourself
- Be yourself as you create the tips and content
- Show bloopers
- Video is king now and Reels are big on Instagram