Breaking In The News With Alison Maloni Oct 29, 2021 Wes Schaeffer The Sales Podcast Professional Development Marketing Automation Digital Marketing Entrepreneur Share this blog post on Twitter Share this blog post on Facebook Share this blog post on LinkedIn Alison Maloni Returns [ LISTEN NOW ON ITUNES ] PR Tips you'll learn today on The Sales Podcast... Newsmax host Started at the bottom as a journalism major Must be willing to do anything and everything they ask of you You must put content out there Blog Videos Got quoted as an expert and that led to more business Be passionate Does PR still work? Give people advice is the best way to market yourself." We're getting our news on social media It's good that your clients see that you are in the media It's social proof Your prospects will research you More people are visiting social media to see what's out there on you You can pitch yourself on different topics Start local Think of what's timely or trending Get creative Use Google to see what those in your industry are showing up for Local stations want to zoom in on national topics Use a simple pitch Local news will take a chance but they will Google you Local is not always live if it's for a typical segment Local news reporters will be kind and help you stay calm You do need to practice When you're being interviewed and they are interjecting little signals you need to know that you are probably running long Most reporters prefer email and do not prefer calls Reporters love texts if they know you Follow up because they get hammered with pitches Use smart angles to connect with reporters Find the assignment editor at a local station unless you know the reporter Usually a day-side and a night-side editor They want your stories Some have beat reporters that focus on a topic Reporters have to pitch stories to the editor/producer and good stories help them look good Marketing your book is harder than writing it Give people advice is the best way to market yourself Be yourself as you create the tips and content Show bloopers Video is king now and Reels are big on Instagram Sales Growth Tools Mentioned In The Sales Podcast Get Alison Maloni's new book, "Breaking In The News" Follow Alison Maloni on Twitter Check out her PR website Follow Alison May PR on Instagram Connect with Alison May PR on Snapchat Connect with Alison Maloni on LinkedIn Like Alison May PR on Facebook
The Sales Podcast Press Releases Advertising & Marketing Marketing Automation Master Public Relations To Grow Sales, With Christina Nicholson Learn the "+1" formula to connect with the media and get publicity for free Click here to download the episode. Read More
The Sales Podcast Marketing Automation Sales Training Entrepreneur Christine Haas Shows You How To Avoid The Black Market of PR To Get Great News Coverage, You Must Humanize Your Story Stream below or right-click here to download the episode. PR Tips you'll learn in The Sales Podcast... There's a new trend to getting published by paying Inc,... Read More