Inbound Marketing
Work For Free To Get Your Money's Worth
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Media and PR Tips you'll learn today on The Sales Podcast...
- Does it pay to work for free?
- Be strategic to get the free press
- Start creating content
- Make videos in your car with your smartphone
- If you build it they will come
- Establish relationships with local news people
- Find them on X
- Like and Re-tweet
- Message them with your area of expertise and some talking points
- Morning news is a big part of people's morning routines
- Evening news is not as big
- People are getting their news via social media
- Build your brand by getting coverage
- Facebook is harder now for businesses due to algorithm changes
- Instagram stories are huge
- Plan your Instagram feed and go behind the scenes with your Stories
- Maybe a "Tuesday Tip"
- Have a CTA with a clear, relevant reason
- Reporters are pretty easy to reach
- Keep it short and sweet: NO SCROLL
- Have your staff take photos of you being interviewed at your office
- Pre and post-promotion may be more important than the interview
- She can teach you how to do it yourself
- Press releases, pitches, etc.
Links Mentioned In The Sales Podcast
- Visit Alison's home on the web and start getting better press
- Hear what this Hollywood veteran says about getting more press
- Hear what this Emmy-winning anchor says about getting better press
