Size (of your list) doesn't matter
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- Dan Kuschell is the Founder, Chairman, and CEO of Breakthrough3X. He's started 11+ companies, bought and sold multiple companies, coached over 5,329 business owners from 180 niche industries in 9 countries, and can help you implement unique sales and marketing systems to grow an d scale your business with less stress or time.
- Helped Joe Polish triple his business both top and bottom line
- The quality of your list matters
- Build the client relationship
- Move beyond the transaction
- B.O.T.E.
- Breakthrough
- Outcome
- Tranformation
- Experience
- No one-size fits all
- Transform your business like the founders of LeadQuizzes
- Move from 1-to-1 into 1-to-many
- You're in the re-order business
- Cellphone stick rate (become a utility that people have to keep)
- He was exposed to direct response marketing in the late '80s and loved the ability to "can and clone" himself with a direct mail offer
- Marketing is the ultimate lever
- Make an irresistible offer
- You gotta package it right
- A $1 bill and a $100 bill are the same except for the message on the paper
- Traditional marketing is dead
- Today it's story telling
- Gary Halbert on sales vs marketing
- The 5 Ps
- Plan (most fail here)
- Research. Investigate.
- Go way beyond the avatar
- 75-question audit
- Positioning
- Packaging
- Promoting
- Profits + Progress
- "Tested Advertising Methods"
- You need marketing stamina
- You need the strategy and science
- "If you can't afford it you can't afford not to."
- Go buy time with an expert (how to find that expert)
- If you view yourself as a minimum investment you'll get minimum return
- Money can buy speed
- You need a good client-selection and partner-selection process
- Appreciate
- Enhance
- Utilize
- Refer
- Financial (last)
- Get better at saying no
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