Dan Kuschell | Move Beyond The Transaction To Grow Sales

Dec 28, 2018

Wes Schaeffer

The Sales Podcast Marketing Automation Entrepreneur

Size (of your list) doesn't matter

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Sales Tips you'll learn today on The Sales Podcast...

Dan Kuschell is the Founder, Chairman, and CEO of Breakthrough3X. He's started 11+ companies, bought and sold multiple companies, coached over 5,329 business owners from 180 niche industries in 9 countries, and can help you implement unique sales and marketing systems to grow an d scale your business with less stress or time.
Helped Joe Polish triple his business both top and bottom line
The quality of your list matters
Build the client relationship
Move beyond the transaction
B.O.T.E.
- Breakthrough
- Outcome
- Tranformation
- Experience
No one-size fits all
Transform your business like the founders of LeadQuizzes
Move from 1-to-1 into 1-to-many
You're in the re-order business
Cellphone stick rate (become a utility that people have to keep)
He was exposed to direct response marketing in the late '80s and loved the ability to "can and clone" himself with a direct mail offer
Marketing is the ultimate lever
Make an irresistible offer
You gotta package it right
A $1 bill and a $100 bill are the same except for the message on the paper
Traditional marketing is dead
Today it's story telling
Gary Halbert on sales vs marketing
The 5 Ps
- Plan (most fail here)
  - Research. Investigate.
  - Go way beyond the avatar
  - 75-question audit
- Positioning
- Packaging
- Promoting
- Profits + Progress
"Tested Advertising Methods"
You need marketing stamina
You need the strategy and science
"If you can't afford it you can't afford not to."
Go buy time with an expert (how to find that expert)
If you view yourself as a minimum investment you'll get minimum return
Money can buy speed
You need a good client-selection and partner-selection process
- Appreciate
- Enhance
- Utilize
- Refer
- Financial (last)
Get better at saying no