The Business Fixer Blog by Wes Schaeffer, The Sales Whisperer®

Dr. Cindy McGovern Returns

Written by Wes Schaeffer | Mar 14, 2025

"Everything is sales."

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Sales Tips you'll learn today on The Sales Podcast...

Check out Dr. Cindy McGovern's first visit to The Sales Podcast, episode 402, where we discuss why "Every Job is a Sales Job."

Every Job is a Sales Job Dr Cindy McGovern


00:00 Reconnecting and New Ventures
03:14 The Evolution of Sales Post-COVID
05:57 Prospecting in a Distracted World
09:05 The Balance of Automation and Personalization
11:59 The Journey into Sales and Communication
17:58 Sales as a Life Skill
18:30 The Sales Mindset in Everyday Life
20:06 Building an Online Academy for Sales Training
22:27 The Importance of Team Collaboration in Sales
23:12 The Art of Customizing Speeches for Different Audiences
25:38 Core Principles of Sales and Personal Branding
28:20 The Journey of a Speaker: Challenges and Opportunities
30:16 The Meaning Behind Orange Leaf Consulting
31:27 Passion for College Football and Southern Culture
  • People have to trust you to buy from you.
  • You have to prospect more than you just sit on your butt.
  • You've got to really position yourself as that subject matter expert.
  • Persistence wins.
  • Sales is where you build a relationship.
  • You got to differentiate yourself in every touch point.
  • Sales is helping others.
  • Everything is sales.
  • You have to sell yourself differently.
  • Don't take it personal when the prospect ignores you. Every job is a sales job, even interviews.
  • Sales conversations happen in everyday situations.
  • Awareness of sales tactics is crucial.
  • Everyone in an organization plays a sales role.
  • Customizing speeches enhances audience engagement.
  • Core sales principles can be adapted to various contexts.
  • Building a strong team is essential for success.
  • Public speaking requires continuous outreach and adaptation.
  • Branding should represent positive change.
  • Passion for sports can connect people across cultures.

Persistence wins.”

  • People have to trust you to buy from you.
  • You have to prospect more than you just sit on your butt.
  • You've got to really position yourself as that subject matter expert.
  • Persistence wins.
  • Sales is where you build a relationship.
  • You got to differentiate yourself in every touch point.
  • Sales is helping others.
  • Everything is sales.
  • You have to sell yourself differently.
  • Don't take it personal when the prospect ignores you. Every job is a sales job, even interviews.
  • Sales conversations happen in everyday situations.
  • Awareness of sales tactics is crucial.
  • Everyone in an organization plays a sales role.
  • Customizing speeches enhances audience engagement.
  • Core sales principles can be adapted to various contexts.
  • Building a strong team is essential for success.
  • Public speaking requires continuous outreach and adaptation.
  • Branding should represent positive change.
  • Passion for sports can connect people across cultures.

GUEST INFO:

  • Guest Site: https://drcindy.com/
  • Guest LinkedIn: https://www.linkedin.com/in/drcindy/
  • Guest X: https://x.com/1stladyofsales
  • Guest Instagram: https://www.instagram.com/1stladyofsales/
  • Guest Facebook: https://www.facebook.com/1stLadyofSales

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