Your digital marketing efforts are not complete without the right survey software, which is why I interviewed Maxwell Nee, the co-founder of ScoreApp, a quiz marketing software that helps you engage prospects and customers through personalized quizzes like my CRM Quiz...
Maxwell shares insights into the creation and evolution of ScoreApp, the importance of building a business with enterprise value, and how they leverage AI to enhance marketing efforts.
He discusses the competitive landscape, customer retention strategies, and the journey that led him to invest in ScoreApp and in building a successful coaching business, emphasizing the importance of teamwork, innovative strategies, and the often-overlooked value of podcasts in marketing.
We get into effective quiz strategies for engagement and lead generation, as well as the significance of maintaining a steady approach to business growth.
We wrap things up with insights on maximizing the use of ScoreApp and available resources for users.
00:00 Introduction to ScoreApp and Maxwell Nee 10:40 Building a Business with Enterprise Value 16:43 Understanding Competition and Market Positioning 23:36 Maxwell's Journey to Success 29:14 Effective Strategies for Quizzes and Engagement 37:13 Leveraging Podcasts for Growth
He's not the founder but an angel investor and advisor to help introduce some early clients.
About $1 million from angel investors.
Building tech takes time, and development time takes money.
Maxwell had a business coaching business and was doing $2.5 million/year in about two years, and he had made his own cobbled-together quiz tool that was a mess.
Daniel was a colleague of his who reached out, and it was a match made in heaven.
Coaching is a service business that can cashflow quickly, but it takes a lot of your personal time.
He wanted to build something with enterprise value.
In SaaS, you look at growth per month and churn.
He had two original business partners when he launched his coaching business, and a fourth joined them later.