Read your prospects to sell how they want to buy
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- Got a "D" in computer science in college
- 5.5 billion searches per day today, so SEO basics are alive and well
- "The Art of SEO: Mastering Search Engine Optimization" is a valid book even today
- He has three active websites and 90% of his visitors come from organic searches
- He gets most of his leads for his web design company
- Websites are still pitched as digital brochures vs. marketing platforms
- Your website is not an expense, it's an investment
- Most people post their best stuff on social media, where it gets one chance to pass under the bridge
- Make it the referral source for everything you're doing
- Your website is the one thing you own
- Keyword research is still vital
- Reverse engineer your site around search activity
- Best SEO Tools
- Ahrefs and SEMRush are good for agencies to use
- Google's Keyword Planner is still a great place to start
- Google Webmaster Tools is powerful
- Dimensions Tab in your Google AdWords to see commercially-viable terms
- People still overlook the tagging of their images
- Monitor your Google Search Console
- He's seeing better rankings for less-frequent content
- Longer-form content continues to rank better
- Niches and local searches can still be won with shorter, more-frequent posts, which can help you get more social presence
- Phil is doing a quarterly article of 2,000 to 3,000 word article
- Phil is doing his own podcast and transcribing them via Rev.com and trims them up as blog posts with links, headings, etc.
- Go become a guest on the podcast of others. It's great SEO to be linked back.
- Latent Symantic Indexing—synonyms, antonyms, intention in your content
- Loves WordPress
- Free and open source
- Great repository of plugins
- Yoast is a great SEO basics tool that is free
- He created his own plugin pertaining to structured data and schema markup
- Knowledge boxes above the searches, i.e., "Position #0"
- Rich results
- Come from adding an extra layer of SEO code
- SEO is still needed for voice searches with tools like Siri and Alexa
- Focus on dwell time to increase your ranking vs bounce rate
- Video can help here
- Rich data can help (video, podcast, infographics)
- Build trust with
- Trust badges
- BBB
- Certifications
- Portfolio
- Testimonials
- Case studies
- Google 160-page document (Google Search Evaluator Guidelines)
- EAT: Education. Authority. Trust.
- People don't trust anything so use video to change that
- Viper Chill by Glenn Allsop has great info on SEO basics as well as advanced SEO tips
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Links Mentioned In The Sales Podcast