Do White-Hat SEO With Kyle Roof

Wes Schaeffer | January 26, 2023

Create inbound leads with good SEO

Burned-out trial attorney with his wife.
Moved to Korea for one year, which turned into five years of teaching English.
Now they live in Thailand
Had to create a website for a business he started.
His brother was a coder/developer.
Opened a coding business in India.
The police in India shook down his brother and arrested him, and kicked him out of town.
Hemorrhaging clients at that point.
Kyle had clients who needed SEO, and he had to learn it overnight to keep the lights on in 2013/2014.
Got good at it and started an agency with his Australian partner.
Now they have 31 employees.

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Law school helped him with analytics and research and connecting the dots, which helped him with SEO.
He created a tool to test the algorithm of Google.
Nobody was doing this.
He created a U.S. Patent.
Google doesn't want to make huge changes to its algorithm.
Title Tag, H1, Paragraph Tags (Ptag), and URL.
Div tags are nothing.
"Google can't read like a human."
Tools like SEMRush are all-inclusive, whereas Kyle's program is looking at on-page SEO.
He turned it into a Python script.
Types of SEO
- On-page: the words you put on your site and where you put them.
- Off-page: i.e., backlinks pointing back to you. It's essentially a vote, but not all votes are not equal. Links can lose value over time, i.e., link rot.
- Technical: can Google find your site and crawl it?
How long should your homepage be?
- It's your business card.
- Use human language on your website.

Create your Roman Numeral outline as you create your website.
Can you be a bad writer but good at SEO?
- Just answer the basic question.
- Don't get too much into the weeds.
To draw an apple, go study an apple.
The secret is hiding in plain sight, i.e., study the pages Google shows you that rank.
Big guys focus on short keywords vs. long-tail keywords/phrases.
- The longtail keywords are good for buyer intent.
- It's less traffic but better traffic on the longtail.
At least quarterly look at how your page is doing.
- "People also ask."
- For example, add to your pages answers to questions.
Don't assume your page isn't doing well.
Look at your analytics.
Don't just delete your pages. Take the time to redirect them if they're old and not getting traffic.
Video is nice because you can transcribe it.
Infographics are making a comeback.
AI is finding information and spinning it, so relax.

Infographics are making a comeback."

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