Phil Singleton Explains Google & SEO Basics (For Mere Mortals)

Feb 13, 2018

Wes Schaeffer

The Sales Podcast SEO Marketing Automation Entrepreneur

Read your prospects to sell how they want to buy

Stream below or right click here to download the episode.

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SEO Tips you'll learn in The Sales Podcast...

Got a "D" in computer science in college
5.5 billion searches per day today, so SEO basics are alive and well
"The Art of SEO: Mastering Search Engine Optimization" is a valid book even today
He has three active websites and 90% of his visitors come from organic searches
- He gets most of his leads for his web design company
Websites are still pitched as digital brochures vs. marketing platforms
Your website is not an expense, it's an investment
Most people post their best stuff on social media, where it gets one chance to pass under the bridge
Make it the referral source for everything you're doing
Your website is the one thing you own
Keyword research is still vital
Reverse engineer your site around search activity
Best SEO Tools
- Ahrefs and SEMRush are good for agencies to use
- Google's Keyword Planner is still a great place to start
- Google Webmaster Tools is powerful
- Dimensions Tab in your Google AdWords to see commercially-viable terms
People still overlook the tagging of their images
Monitor your Google Search Console
He's seeing better rankings for less-frequent content
Longer-form content continues to rank better
Niches and local searches can still be won with shorter, more-frequent posts, which can help you get more social presence
Phil is doing a quarterly article of 2,000 to 3,000 word article
Phil is doing his own podcast and transcribing them via Rev.com and trims them up as blog posts with links, headings, etc.
Go become a guest on the podcast of others. It's great SEO to be linked back.
Latent Symantic Indexing—synonyms, antonyms, intention in your content
Loves WordPress
- Free and open source
- Great repository of plugins
- Yoast is a great SEO basics tool that is free
- He created his own plugin pertaining to structured data and schema markup
  - Knowledge boxes above the searches, i.e., "Position #0"
  - Rich results
  - Come from adding an extra layer of SEO code
SEO is still needed for voice searches with tools like Siri and Alexa
Focus on dwell time to increase your ranking vs bounce rate
- Video can help here
- Rich data can help (video, podcast, infographics)
Build trust with
- Trust badges
  - BBB
  - Certifications
  - Portfolio
- Testimonials
- Case studies
Google 160-page document (Google Search Evaluator Guidelines)
- EAT: Education. Authority. Trust.
People don't trust anything so use video to change that
Viper Chill by Glenn Allsop has great info on SEO basics as well as advanced SEO tips