"Stop being a dancing quote monkey."
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- Turning expertise into profit: Combining passion and strategy for a thriving business.
- The 4-stage formula for a thriving business.
- Narrowing your audience, developing your brand, selling a lead product, and creating a Bull’s Eye product.
- Critical mindset shifts for agency owners: Embracing profit, freedom, and ease.
- The anti-selling mindset.
- How to attract clients by communicating your unique value without selling.
- The most common and frequent mistakes people make in selling, niching, and pricing when building an agency.
- How to calculate your price to freedom: The 50-25-25 formula.
- How to embrace the power of 'no' in business to find your ideal client and achieve greater success.
- Effective lead generation: Debunking common myths.
- 12 years ago (2012), her business coach was pushing her, "Why are you different?"
- "Worst of All Design."
- "Badass brands without the B.S."
- She pounded the pavement in NYC.
- She bought "the brick" to brick her iPhone so she can focus.
- Now, she's coaching small 1-2-person agencies.
- Become more valuable and deliver efficiently.
- She delivers in 1-2 days to create predictability.
- Small agencies need to operate differently
I want what you've got!”
- She does not recommend ads for her typical service-based clients.
- She hires an agency to help her with her own ads.
- Her projects would be 2-3 days of prep and two days of delivery for $40k and be done.
- Stop pitching before you build trust.
- When people pay you for advice, they value it more.
- Do not give free proposals.
- The 15-min "fit call."
- Then a paid deep-dive, and she delivers a plan.
- Stop being a dancing quote monkey.
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