The Business Fixer Blog by Wes Schaeffer, The Sales Whisperer®

Build a Badass Brand With Pia Silva

Written by Wes Schaeffer | Oct 28, 2024

"Stop being a dancing quote monkey." 

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Sales Tips you'll learn today on The Sales Podcast...

  • Turning expertise into profit: Combining passion and strategy for a thriving business.
  • The 4-stage formula for a thriving business.
  • Narrowing your audience, developing your brand, selling a lead product, and creating a Bull’s Eye product.
  • Critical mindset shifts for agency owners: Embracing profit, freedom, and ease.
  • The anti-selling mindset.
  • How to attract clients by communicating your unique value without selling.
  • The most common and frequent mistakes people make in selling, niching, and pricing when building an agency.
  • How to calculate your price to freedom: The 50-25-25 formula.
  • How to embrace the power of 'no' in business to find your ideal client and achieve greater success.
  • Effective lead generation: Debunking common myths.

 

 

  • 12 years ago (2012), her business coach was pushing her, "Why are you different?"
  • "Worst of All Design."
  • "Badass brands without the B.S."
  • She pounded the pavement in NYC.
  • She bought "the brick" to brick her iPhone so she can focus.
  • Now, she's coaching small 1-2-person agencies.
  • Become more valuable and deliver efficiently.
  • She delivers in 1-2 days to create predictability.
  • Small agencies need to operate differently 

I want what you've got!”

  • She does not recommend ads for her typical service-based clients.
  • She hires an agency to help her with her own ads.
  • Her projects would be 2-3 days of prep and two days of delivery for $40k and be done.
  • Stop pitching before you build trust.
  • When people pay you for advice, they value it more.
  • Do not give free proposals.
  • The 15-min "fit call."
  • Then a paid deep-dive, and she delivers a plan.
  • Stop being a dancing quote monkey.

GUEST INFO:

Sales Growth Tools Mentioned In The Sales Podcast