Build a Badass Brand With Pia Silva

Oct 28, 2024

Wes Schaeffer

The Sales Podcast Professional Development Marketing Automation Digital Marketing Entrepreneur

"Stop being a dancing quote monkey."

Turning expertise into profit: Combining passion and strategy for a thriving business.
The 4-stage formula for a thriving business.
Narrowing your audience, developing your brand, selling a lead product, and creating a Bull’s Eye product.
Critical mindset shifts for agency owners: Embracing profit, freedom, and ease.
The anti-selling mindset.
How to attract clients by communicating your unique value without selling.
The most common and frequent mistakes people make in selling, niching, and pricing when building an agency.
How to calculate your price to freedom: The 50-25-25 formula.
How to embrace the power of 'no' in business to find your ideal client and achieve greater success.
Effective lead generation: Debunking common myths.

12 years ago (2012), her business coach was pushing her, "Why are you different?"
"Worst of All Design."
"Badass brands without the B.S."
She pounded the pavement in NYC.
She bought "the brick" to brick her iPhone so she can focus.
Now, she's coaching small 1-2-person agencies.
Become more valuable and deliver efficiently.
She delivers in 1-2 days to create predictability.
Small agencies need to operate differently

I want what you've got!”

She does not recommend ads for her typical service-based clients.
She hires an agency to help her with her own ads.
Her projects would be 2-3 days of prep and two days of delivery for $40k and be done.
Stop pitching before you build trust.
When people pay you for advice, they value it more.
Do not give free proposals.
The 15-min "fit call."
Then a paid deep-dive, and she delivers a plan.
Stop being a dancing quote monkey.

GUEST INFO:

Guest Site: https://www.nobsagencies.com/
Pia Silva LinkedIn: https://www.linkedin.com/in/piapiasilva
Free Bonus: Get a free audio version of Pia's book Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit: nobsagencies.com/the-sales
Pia Silva Instagram: https://www.instagram.com/pialovesyourbiz/
Free Blueprint on how to scale your branding agency to $30k+ months without employees
Use Pia’s FREE calculator to discover the price you must charge to achieve freedom in your branding business
Grab Pia’s best-selling book Badass Your Brand OR download the first chapter FOR FREE
Get the free audio book
Listen to Pia's podcast “No BS Agency Podcast”
Check out Pia's No BS Agency Owners Free Facebook Group