"Keep sales simple and human by focusing on the basics and providing excellent customer service."
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00:00 Introduction and Catching Up
03:02 The Power of Keeping Sales Simple and Human
08:54 Consistency and Persistence: The Keys to Long-Term Success
15:54 Attracting High-Quality Clients Through Authenticity and Family Values
23:06 Balancing Success in Business and Personal Life
28:03 Standing Out in a Noisy and Flashy World
35:00 Staying True to Your Values: The Path to Fulfillment and Purpose
45:09 Mastering the Levels of Business
48:36 Increasing Revenue, Decreasing Overhead, and Minimizing Taxes
52:31 Finding Reliable Resources for Personal and Professional Growth
- Simple works
- Be consistent
- We get in our own way
- Ryan has been at it for 14 years and counting
- Human-to-Human sales works better than ever
- 1st Phorm has dominated the lifestyle niche
- They call their new customers
- They send a handwritten letter
- Create a good offer
- Promote your offer
- The internet bros will do anything other than talk to you
- Ryan stays involved in sales
- He’s had to evolve his offers
- It used to be social media marketing for loan officers back in 2010
- By 2018, everyone was doing it
- He’s also been running masterminds since 2010
- His mastermind is now a business association, kinda like being in AAA
- This helps him stand out
- He likes having clients who are more successful than himself
- You become who you hang out with
- He can’t turn a loser into a winner, but he can take a winner and help you win bigger
- Ryan bought his first exotic car in 2017, and it stood out (Influenced by Ed Mylett)
- In 2015, he was calling people out and was shit-talking, but it attracted people who were into drama, and he didn’t want to stay in that lane
- In early 2023, he started doing things differently
- In late 2022, he bought a ranch and wanted to show how to be a good family man and have a real life
- Build a business to have a life
- At 45 he’s done a lot of big things, and he has a new bucket list that includes having a great family
- Cows are $3k to $5k each now and they 3D print money
- The public now holds him accountable due to his visibility
- He’s been home for the last 18 months, but he’s getting back out there to share his new message
- Facebook took his post down, thanking God for all he has
- He read “Atlas Shrugged” in 2007, and we both see the world accelerating toward it
I wish I had the confidence that comes with ignorance.”
- Most of us have lived a soft, privileged life
- Know how to sell
- Save your cash
- Buy land
- Do everything, i.e., make cold calls, learn copywriting, learn how to get your own leads, learn how to create offers, etc.
- Everyone says they want to “go to the next level.”
- Eight skills to master and grow through the four levels of business
- W2 employee must learn sales and marketing
- Start your own business and learn hiring and training
- Become an executive in business and learn brand building and leadership
- Own the business and learn how to minimize your taxes and manage your money because all good things come to an end
- Three ways to make money as a business owner (Revenue is vanity, profit is sanity)
- Make more sales
- Decrease overhead
- Minimize taxes
- Losers will be revealed as tough times come along
- “Influencers” and “coaches” are exploding because those who can’t, coach
- He thinks they’ll fall off over the next 12 months
- Look for real people with real lives, i.e., real marriages, real homes, etc.
- Most people aren’t resourceful
- Sales is like dating, but it’s not like sex
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