FAQ & SAQ For Wes Schaeffer, The Business Fixer

I help humans sell to humans, thus, the name of my sales training programs include “Sell More of Everything," "Make Every Sale," and the "IDSS Training."

The world of sales, marketing, and business has changed dramatically since our parents were learning to…

"Always Be Closing" and
"Coffee is for closers!" and
"Never take no for an answer!" and
"The sale begins when the prospect says no!" and
"You have to get five no's before you get to yes!"

The internet has changed the role of buyer-seller forever.

Social media has changed the role of buyer-seller-forever.

It's no longer enough to be great at sales.

Sure, sales is at the heart of every human interaction from dating to ordering at your favorite restaurant to getting hired to getting a raise, but you can no longer "throw a bunch of sh*t against the wall and see what sticks." You'll just end up with a sore shoulder and a messy wall.

(Do you know how you can tell sales is in charge of marketing? They have huge "BUY NOW!" buttons in red and neon green and flashing GIFs all over the site.)

However, it's not enough to be good at just marketing.

Yes, with the evolution of the internet and social media, more prospects are spending more time educating and pre-qualifying themselves—and you—with your marketing content, which means marketing is as important as ever.

But if you focus all of your energy on "brand awareness" and "social shares" and getting your social media profiles verified with no clear, compelling call to action, you'll end up liked, maybe even known, but out of money.

(Do you know how you can tell marketing is in charge of sales? You call, and the phone rings and rings, voicemails aren't returned, and requests for information go unanswered for days.)

Finally, better/more technology alone is not the answer, either.

Leveraging technology to efficiently and quickly disseminate a weak message or a message you cannot fulfill will only accelerate your demise.

Which is why I focus on the proper blending and utilization of all three.

But I start with sales, which is my specialty because nothing happens until a sale is made.

However, I am one of the best in the world at uncovering your true message, your USP (Unique Selling Proposition), and crafting that message in a way that resonates in the marketplace and makes your ideal customers contact you and beg you to take their money.

Then, like seasoning a fine meal, we add just enough technology—and the right mix of technology—to enhance your abilities, not overwhelm and drown them out.

That only happens if you withhold information upfront or don't follow my advice.

After decades in sales, helping thousands of professional salespeople, sales managers, business owners, and entrepreneurs sell more, faster, at higher margins, with less stress and more fun, I have perfected the onboarding process for new clients to ensure we are a good fit.

We'll start with a quick call to discuss your needs.

If it sounds like we're a fit, I'll have you invest a nominal fee in my Initial Process Assessment.

After the Initial Process Assessment is complete, we'll review your exact needs based on how you answer the questions you'll receive.

Then, I'll map out a precise course of action to achieve your goals, including pricing, timing, duties, and responsibilities.

You can use that to shop around or apply the IPA retainer to the total, and we'll get to work on growing your business with the plan we created together.

If we decide to move forward together, I would suggest that my usual initial agreement is for 90 days.

That’s enough time to find all the “gotchas,” address the most crucial issue in your business, and start seeing some improvements and a positive ROI on your initial retainer.

At that point, we can confidently decide how to move forward via one of three options:

On an annual basis, we keep on keepin’ on.
On a project basis, we scope out what remains to be done and provide a fixed price and timeline to achieve it.
We don’t move forward because sometimes, 90 days is enough.