Behavior Sales Tips you'll learn in this episode of The Sales Podcast...
- How and why to "get into peoples's heads"
- The science of decision-making and how to leverage it to make sales faster
- How and when to use facts and science to save time in the sales process
- How punch cards/loyalty cards can help you sell faster
- When to use round numbers like "$100" and when to use specific numbers like "$98.86"
- How to leverage the irrational nature of consumers to make more sales while raising your prices
- How to use tactics such as Decoy pricing, Anchoring, and the Red Herring to grow your sales
- The difference between transactional and relational selling
- How to add emotion to your sales process
- How and when to use "loss aversion" and when not to use it
- Why you are killing your sales by increasing the options you provide customers
Links Mentioned
- Follow Evelyn Gosnell on Twitter
- Book Mentioned
- Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
- The Honest Truth About Dishonesty: How We Lie to Everyone--Especially Ourselves
- Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
- Uri Gneezy - The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life
Market like you mean it.
Now go sell something.
