Outbound email in B2B settings is a viable form of prospecting and your sales are hurting for not trying it
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- The cold email king
- Uses Apollo for cold email
- Charges $4,000 to set up plus $1,500/mo for three months
- Not all emails need to be "warmed up"
- He uses Sendgrid, which lets you send at scale
- Why cold email?
- He has owned call centers, LinkedIn marketing, and Facebook Ads agencies
Related episodes and posts
- Started testing cold emails to see how they worked.
- Sendgrid lets him send a lot of emails with low spam and high ROI.
- Pays $300-$500/mo in tools and generates hundreds of meetings/mo.
- Most people don't do cold email right.
- Apollo has lists inside their software.
- 10,000 contacts/mo for around $80/mo.
- This is the holy grail.
- Sendgrid is just $19.95/mo for up to 50,000 emails/mo.
- If you send crappy emails to bad lists, nothing will help you.
- He's obsessed with product-market fit.
- His campaigns are complicated.
- Limits his email sends to 400 per day per email account.
- Creates up to five offers per day.
- He stays active in his business to stay current.
- Offers a CTA that simply asks if they have time in two days.
- Prospect replies. Replies are key in the early stages.
- Limits the personalization early on.
- Once he gets replies, they research them to be more relevant and personal.
- Avoids links in early emails.
- Doesn't do this B2C.
- Most of his clientele are agencies.
- Does a lot of SaaS, but SaaS is taking a big hit right now.
- We have imposter syndrome.
- If you have a cool offer in B2B that is "high ticket" with high retention and high LTV, give him a call.
If you send crappy emails to bad lists, nothing will help you."
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