Learn Why Charles Cormier Is The Cold Email King

Mar 06, 2023

Wes Schaeffer

The Sales Podcast Professional Development Marketing Automation Digital Marketing Entrepreneur

Cold Email Tips you'll learn today on The Sales Podcast...

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Started testing cold emails to see how they worked.
Sendgrid lets him send a lot of emails with low spam and high ROI.
Pays $300-$500/mo in tools and generates hundreds of meetings/mo.
Most people don't do cold email right.
Apollo has lists inside their software.
- 10,000 contacts/mo for around $80/mo.
- This is the holy grail.
- Sendgrid is just $19.95/mo for up to 50,000 emails/mo.
If you send crappy emails to bad lists, nothing will help you.
He's obsessed with product-market fit.
His campaigns are complicated.
- Limits his email sends to 400 per day per email account.
- Creates up to five offers per day.
He stays active in his business to stay current.
- Offers a CTA that simply asks if they have time in two days.
- Prospect replies. Replies are key in the early stages.
- Limits the personalization early on.
- Once he gets replies, they research them to be more relevant and personal.
- Avoids links in early emails.

Doesn't do this B2C.
Most of his clientele are agencies.
Does a lot of SaaS, but SaaS is taking a big hit right now.
We have imposter syndrome.
If you have a cool offer in B2B that is "high ticket" with high retention and high LTV, give him a call.

If you send crappy emails to bad lists, nothing will help you."

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