The Business Fixer Blog by Wes Schaeffer, The Sales Whisperer®

Find and Book Paid Speaking Gigs, Grant Baldwin Returns

Written by Wes Schaeffer | Mar 21, 2023

When to create your keynote presentation to win

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Professional Sales Tips you'll learn today on The Sales Podcast...

  • How the COVID pandemic helped the speaking industry.
  • Virtual speaking became the only game in town.
  • He helped speakers get virtual speaking gigs.
  • He led in the virtual speaking gig space.
  • Things have returned to somewhat normal.
  • This is an amazing time for speakers. 

Related episodes and posts

 

  • Event planners book both virtual and in-person events.
  • You need to offer and do both.
  • You need to offer ongoing support after the keynote.
  • There are still a lot of unknowns in the world, so offering hybrid talks helps the organizer know you are flexible.
  • Great speakers can connect with the audience.
  • He was a youth pastor around 2005.
  • He was attending a youth pastor conference.
  • His wife was pregnant with their first child.
  • They were in Missouri, and the conference was in Nashville.
  • One line in the talk moved him to go all-in on speaking.

 

  • How to know what to charge for your speech.
  • www.MySpeakerFee.com.
  • What's your industry? Each "pond" is different.
  • What are your marketing assets? We judge each other by our covers.
  • You're not being picked in a vacuum.
  • What is your experience?
  • Your fee is in in-direct proportion to the effort it takes the agent to their boss.
  • Should you speak for free?
  • It's okay as long as you know why you are doing it.
  • You need to receive something in exchange for your free talk.
You're not being considered in a vacuum."
  • Grant can help you if you're new or experienced.
  • How to spin off your signature talk into additional assets.
  • You need to create a signature talk and stick with it.
  • The best speakers on the planet stick with their main talk.
  • You don't know if your talk is good until you give it.
  • You get feedback in real-time, so you know how to improve your talk.
  • How to title your talk. It's easy to over-index on them.
  • There's a difference between speaking to an audience that has to be there vs. those who want to be there.
  • If people get to choose to attend your talk, you need a good title.

 

 

 

  • Corporations, associations, government, colleges/universities, non-profits...
  • Connect with sales executives and ask if they bring in outside speakers and do they have an event coming up.
  • Reach out to event planners early.
  • Timelines have shrunk considerably since COVID.
  • Maybe the top person at an association.
  • Maybe various groups at universities.
  • Maybe the principal or assistant principal at a high school.
  • You don't need a fancy slide deck.
  • Grant rarely uses slides.
  • It's too easy to over-index on slides.
You don't need a fancy slide deck to deliver a great talk."
  • If you cannot speak without your slides, you're not ready.
  • Slides should be an enhancement, not a replacement.
  • The audience takes their cues from you.

Sales Growth Tools Mentioned In The Sales Podcast

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  • Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.
  • Send Drunk Emails: ...that get opened and get you paid!
  • Phone Burner: work the phone like a machine so you can be a human when you connect.
  • Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for three months

GUEST INFO:

  • Guest Site: https://thespeakerlab.com/
  • Guest LinkedIn: https://www.linkedin.com/in/grant-baldwin/

PODCAST INFO:

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