Find and Book Paid Speaking Gigs, Grant Baldwin Returns

Mar 20, 2023

Wes Schaeffer

The Sales Podcast Professional Development Marketing Automation Digital Marketing Entrepreneur

When to create your keynote presentation to win

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Event planners book both virtual and in-person events.
You need to offer and do both.
You need to offer ongoing support after the keynote.
There are still a lot of unknowns in the world, so offering hybrid talks helps the organizer know you are flexible.
Great speakers can connect with the audience.
He was a youth pastor around 2005.
He was attending a youth pastor conference.
His wife was pregnant with their first child.
They were in Missouri, and the conference was in Nashville.
One line in the talk moved him to go all-in on speaking.

How to know what to charge for your speech.
www.MySpeakerFee.com.
What's your industry? Each "pond" is different.
What are your marketing assets? We judge each other by our covers.
You're not being picked in a vacuum.
What is your experience?
Your fee is in in-direct proportion to the effort it takes the agent to their boss.
Should you speak for free?
It's okay as long as you know why you are doing it.
You need to receive something in exchange for your free talk.

You're not being considered in a vacuum."

Grant can help you if you're new or experienced.
How to spin off your signature talk into additional assets.
You need to create a signature talk and stick with it.
The best speakers on the planet stick with their main talk.
You don't know if your talk is good until you give it.
You get feedback in real-time, so you know how to improve your talk.
How to title your talk. It's easy to over-index on them.
There's a difference between speaking to an audience that has to be there vs. those who want to be there.
If people get to choose to attend your talk, you need a good title.

Corporations, associations, government, colleges/universities, non-profits...
Connect with sales executives and ask if they bring in outside speakers and do they have an event coming up.
Reach out to event planners early.
Timelines have shrunk considerably since COVID.
Maybe the top person at an association.
Maybe various groups at universities.
Maybe the principal or assistant principal at a high school.
You don't need a fancy slide deck.
Grant rarely uses slides.
It's too easy to over-index on slides.

You don't need a fancy slide deck to deliver a great talk."

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