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Unleash Your Strategic Sales With RevHeat's Ken Lundin

"You need to focus on sales-led growth." 

[ LISTEN NOW ON ITUNES ]

 

Listen to The Sales Podcast with Wes Schaeffer The Business Fixer on Spotify
Listen on Spotify

Sales Tips you'll learn today on The Sales Podcast...

00:00 The Power of Technology in Sales and Parenting
03:04 Curiosity and Its Impact on Sales
06:06 The Myths of Product-Led Growth
08:52 Client-Centric Selling: Understanding Customer Needs
12:10 The Challenges of Modern Sales
14:57 The Role of AI in Sales Communication
18:03 Sales Training and Skill Development
21:10 The CRM Conundrum
24:03 Understanding Sales Processes
25:56 Testing and Metrics in Sales
28:06 Cold Email Strategies
29:54 Marketing and Client Engagement
31:58 The Role of Sales in Business
34:02 Advertising Strategies and Trends
35:46 Launching 'Get Sales Fit'

  • He’s an expert in sales, having written, Accelerate Company Growth By Improving The Effectiveness Of Your Sales Team.
  • President and Founder of RevHeat. A sales expert with over 20 years of experience. A strong advocate for the science of sales, he has generated over $1 billion in revenue and developed innovative strategies that drive business growth.
  • Author of "Strategic Selling Unleashed," Ken is recognized for his insights through Forbes features, keynote speeches, and podcasts, making him a valuable resource for executives looking to enhance their sales strategies.
  • Kids are great salespeople.
  • Take things from the theory to the street.
  • Salespeople believe all the old crap they've been taught.
  • Selling is not a mysterious black box.
  • You can create predictability in sales.
  • PLG—Product Lead Growth—has hurt a lot of people.
  • Don't fall in love with your stuff.
  • Apple listened to the market.

 

  • The opposite of PLG is "sales-led growth."
  • Stop selling based on features, forms, and functions.

I just use PLG to make fun of it.”

  • When was the last time you created urgency for your prospect?
  • It is harder to reach people now because of the volume of noise.
  • People are making decisions faster.
  • Move past the sterilization of information.

I've never seen a building sign a check."

  • Learn process and framework.
  • He took his eye off the ball in 2023.
  • In 2024, it's been "prospecting and...."
  • If you have a sales team, he'll help you grow your new business close rate.
  • Your emails probably aren't getting through, so confirm email marketing is working.
  • He tested everything and reviewed the numbers daily.
  • Text-only email outperforms pretty email.
  • You must get your messaging right first.
  • Business is up 200% this year.
  • It's hard to influence a buyer who is 99% sold when they reach out to you.
  • Do your own marketing and test your messaging on social media platforms.
  • Retargeting is the cheapest form of marketing.
  • TikTok is a cost-effective platform.
  • "Get Sales Fit" is going straight to sellers.

GUEST INFO:

  • Get his free book: https://drivingtraction.com/
  • Guest LinkedIn: https://www.linkedin.com/in/kglundin/
  • Guest Site: https://revheat.com/
  • Get Sales Fit: https://newsletter.getsalesfit.com/

Sales Growth Tools Mentioned In The Sales Podcast