Larry Winget, The Pitbull of Personal Development, Says Grow a Pair

About Today's Guest on  The Sales Podcast

Larry Winget, the Pitbull of Personal Development®, shares his story of turning humiliation into motivation and how you can, too.

Rubber-Meets-The-Road Sales Tip

• Grew up poor and figured out how to get rich.
  • He was humiliated at 13 in school because he only had one pair of jeans.
  • He had no role models. Didn’t have books.
  • Larry Winget knew he could out-work others.
  • “Tweaking your website” won’t make you money.

Related Articles and Interviews

• "F-Words" Are Killing Your Sales
• "The Only Sales Guide You'll Ever Need" by Anthony Iannarino
• A Little Mistake That Cost A Salesman All Of His Commission

Tweaking your website won’t make you money"

• You need to sell stuff. You do it by talking to customers and asking them to buy.
  • “Well…” is not the answer to “how many did you sell?”
  • “How many did you ask to buy?”
• Larry is active on his own Facebook page.
  • It takes maybe 30 minutes a day.
  • Set your priorities.
  • Personal and professional is okay to blend but it’s up to you.
  • He throws a lot of personal stuff on his fan page so people know he’s real.
  • Don’t make it hard!
• Larry is willing to irritate you to get you to a better place.
• People today “suffer in comfort.”
• There are too many safety nets.
• Real friends kick you in the pants and challenge you.
• All selling is solving a problem. Identify it and make it real.
• “What are the consequences for non-performance?”
• You don’t have to be confrontational but you do have to make them think.
• “Stephen King - On Writing - glad, mad, sad, scared.”
• Emotionally connect.
• You have to take what you do to the world.
  • The marketplace respects marketing and salesmanship.
  • People over-think their offering. Stop complicating things.

You have to take what you do to the world"

The marketplace respects marketing and salesmanship."

• People lie about money more than anything else.
  • Get the money discussion out of the way up front.
  • Money is not dirty.
• Look at all of your contacts and call them and ask them “what will it take to earn your business today?”
  • “What have I done wrong? You want and need this…I apologize…I'm the sales professional and I have not conveyed to you all of the benefits of owning what I sell."
• On Gatekeepers / Receptionists
  • Honor the position of the gatekeeper.
  • Validate them.
  • Ask them an honest question. “What do I have to do to reach the decision maker?”
• On traditional Sales Trainers
  • The problem with most sales trainers is they want you to memorize lines that may never happen.
  • Develop a philosophy. You don’t have to get the words right. Just be confident.
  • Check out Larry's upcoming conference on speaking and writing, November 6, 7, 8.
  • Know what problem you want to solve.
  • Narrow your niche.
  • Build a following first then publish.
  • He self-published 23 books before he got a publisher.
  • 97% of all books today sell under 1,000 copies. Most under 300 copies.
• Adult pleasures
• Sam Houston Straight American Whiskey made in Texas
• CAO Brazilias - good, oily dark maduro

Links Mentioned

• Connect with Larry Winget on Twitter
• Visit Larry on the web.
• Buy his books like Grow a Pair: How to Stop Being a Victim and Take Back Your Life, Your Business, and Your Sanity
• Subscribe to Larry Winget's YouTube channel and get the straight scoop on sales, marketing and success.

Tools To Thrive

• Send Drunk Emails To Become More Charming

Now go sell something.