The marketplace respects marketing and salesmanship.
People over-think their offering. Stop complicating things.
You have to take what you do to the world"
The marketplace respects marketing and salesmanship."
People lie about money more than anything else.
Get the money discussion out of the way up front.
Money is not dirty.
Look at all of your contacts and call them and ask them “what will it take to earn your business today?”
“What have I done wrong? You want and need this…I apologize…I'm the sales professional and I have not conveyed to you all of the benefits of owning what I sell."
On Gatekeepers / Receptionists
Honor the position of the gatekeeper.
Validate them.
Ask them an honest question. “What do I have to do to reach the decision maker?”
On traditional Sales Trainers
The problem with most sales trainers is they want you to memorize lines that may never happen.
Develop a philosophy. You don’t have to get the words right. Just be confident.
Check out Larry's upcoming conference on speaking and writing, November 6, 7, 8.
Know what problem you want to solve.
Narrow your niche.
Build a following first then publish.
He self-published 23 books before he got a publisher.
97% of all books today sell under 1,000 copies. Most under 300 copies.
Adult pleasures
Sam Houston Straight American Whiskey made in Texas