The Business Fixer Blog by Wes Schaeffer, The Sales Whisperer®

Become Propaganda Fluent With Layla Grey

Written by Wes Schaeffer | May 03, 2022

Learn the Difference Between Persuasion, Manipulation, and Propaganda

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Persuasion Tips you'll learn today on The Sales Podcast...

  • Homeschooled
  • Thinking outside the box
  • Figured that getting people to go along would be beneficial
  • "White Bears and Other Unwanted Thoughts"
  • "The Logic of Failure"
  • People don't have full control over their thinking

Related episodes and posts

  • Started her career in tech
  • More in the creative and product area
  • Propaganda is a form of persuasion
  • The Roman Catholic Church was the first to leverage propaganda in the 1600s
  • Logical fallacies
  • White, black, grey propaganda
  • She's for medical freedom
  • Not a fan of Biden's vaccine mandate

 

  • Our government's reaction to COVID was a huge propaganda campaign
  • We were reeducated during the lockdowns
  • It was all-COVID all-the-time on every news channel
  • Few see the narrative and how this was all connected
  • Films and Hollywood have groomed us to persuade and manipulate us
This is a unique opportunity to shift humanity." ~Klaus Schwab
  • Good persuasion and propaganda is subtle
  • It's hard to hide a lie
  • Grow up and understand the power and fragility of freedom
  • Connect and convince people with emotion
  • "If you buy from us, you'll feel better."
  • Connect with the lizard brain
  • When you're pitching someone, you can put a positive spin on it
  • It all ties back to understanding what people want

 

  • You must understand your audience
  • Know what's in it for them
  • You are not your customer
  • It's not about you
  • Propagandists have so much confidence
  • Propagandists have repetition and persistence on their side
We must enter the conversation going on in the mind of the prospect." ~Robert Collier
  • Why do smart people fall for propaganda?
  • Seeing patterns is a sign of intelligence
  • Memorization is not intelligence.
  • You must be a lateral thinker
  • People have no imagination
  • People have no creativity

Sales Growth Tools Mentioned In The Sales Podcast