Speak, Sell, and Persuade As Your Life Depended On It
Persuasion Tips you'll learn today on The Sales Podcast...
- Learn to be persuasive and make every sale from a trial lawyer
- Facts, evidence, logic, and reason are not enough to move people
- Game theory
- Persuasive techniques
- "Why was I wrong?"
- How to dig in and do a deep dive into yourself to find your weaknesses
- Persuasion vs. Manipulation
- Do you need to be a showman?
- Took probably 10 cases to really learn how to use emotion to win a case
- It's a "1-2 punch" to use facts and emotions together
- By 20 cases he was a master
- You have to get in and mix it up
- Step into the arena
- It's the heat of battle that solidifies your learning
Get comfortable being uncomfortable."
- You refine through the time in the arena
- Test your ideas
- Practice your pitches
- Have someone review your work and help you tweak it
- Pick one person in the audience and look at them and really go deep into your connection with them
- Find someone fairly warm to you already in a big room
- Take that friendly face to make eye contact
- What are the outcomes/directions this call can go?
- Get that person to do what you want everyone to do
- That one person will validate your effort
- He tends to stay away from the grumpy member in the audience
- Do your research so you know who makes the decisions so you know where to focus your energy
- Look for cues
- Who is paying the most attention? They might be your advocate.
- He looked to convince one person 100% of the way on the murder trial
- Nodding, leaning in, etc.
- Make them laugh
- Connect with them
- Make them cry if the situation calls for it
- Turn your camera on and go
- Find a mastermind group
- Create a mastermind group
- Join Toastmasters
- Go live on YouTube, Instagram, Facebook...get practice!
- Winging it versus scripting your session
- Outlines and frameworks with "buckets"
- Read the room
- Keep your language and sentence structure simple to create flow and make it easy for our audience to follow along and connect
- Seek to have your message land vs. coming across as "eloquent"
- Embrace the pressure
- You're not talking to a camera, you're talking to a person
- Be prepared but not robotic
- People are using the word "authentic" in an in-authentic way
- It's a shield not to improve
- It's a shield to not grow
- Geared towards good to great speakers and sales leaders
- Persuasion vs. Manipulation vs. Coercion
- Slides can help your audience remember
- Extemporaneous speaking vs. rehearsed, which is most impactful.
