Inbound Marketing
Use the Trifecta of Power To Perfect Your Persuasion
Sales Tips you'll learn today on The Sales Podcast...
- Six persuasion power levers
- 15 years in marketing
- Self-improvement junkie
- His friend needed a copywriter but didn't have money for a "real" one
- His business took off and his writing business income surpassed his day job
- Studied sales, psychology, NLP, persuasion
- Turned those into sales courses
- 50 training offerings now
- Trained over 10,000 people now
- Your intent determines if you're persuading or manipulating
- Does your offer benefit both of you?
- People buy emotionally and justify with logic
- Tap into their emotional hot buttons
- Find out their interests and value buttons
- Take control of the sales situation
- Have a sales sequence. Follow the Sales Agenda.
- Should you let leads go if they don't play ball?
- How to know when to choose to lose
- What's your sales cycle? What's your typical prospect's disposition?
- You have to determine their "Why"
- We assign emotional values to everything
- Demonstrate the price vs. value
- 80% of the sale is done before you ask for the order (which is why I say, "To Make Any Sale, You Must Make Every Sale.)
- Meet-n-greed
- Needs analysis
- The interview process
- Create rapport
- Awareness
- Align with their beliefs, thoughts, values
- Context, Environment, Circumstance
- Authenticity
- Find the balance between your authentic and persuasive self
- Authority
- "Influence" by Robert Cialdini
- People perceive who you are and you can control that
- Aptitude
- Perceived vs. real ability
- Persuasive aptitude
- Adaptability
- Be flexible
- We defend our beliefs
- Learn how to work around that
- Articulateness
- Handling imposter syndrome
- You grow into your position if you put into the work
- Your attitude determines your altitude
- Lie to yourself if your pessimism gets too loud
- Say a little prayer and repeat positive affirmations
- The Trifecta of Power
- Story-telling
- Metaphors
- Analogies
Links Mentioned In The Sales Podcast
- Get The Six Persuasion Power Levers
- Find him at Influence Academy
- Subscribe to his YouTube channel
- If you are interested in this topic, you can also learn about this with interpersonal skills training that could give you leverage in many situations where persuasion is key.
