Outlearn your clients to build your coaching program
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- Nearly a decade in real estate...until it collapsed
- Coaches and mentors helped him get back on his feet
- His accreditations come from the school of hard knocks
- Invest in yourself
- You have to outlearn your clients
- Your failures can make you more empathetic and make you a better coach
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You have to outlearn your clients."
- Not everyone should be a coach
- If you hate people you probably shouldn't be a coach
- Before you can make money while you sleep you should be able to make money when you're awake
- Having a side hustle is fine until you get your coaching program going
- Have a niche. Never go the "general route."
- He's now a coach who coaches coaches
- Three ways to get business
- Podcasts
- Facebook: Groups (without ad spend)
- Free to join but must request
- Must have a Facebook profile picture
- Must be on Facebook for longer than 30 days
- Must be a member of fewer than 250 groups
- Email marketing: daily
- Repurpose content for the group
- Get started and you'll build momentum
- Be consistent
- Be entertaining
- Put your personality out there
- Get out of the "mushy middle"
- Set the tone with the rules and let them know you'll be promoting your stuff in your group
- Do joint webinars
- Do Facebook Live sessions
- Ignore the hate mail and/or use it to fire up your members
- Go get beat up and get tough
Links Mentioned In The Sales Podcast