The Business Fixer Blog by Wes Schaeffer, The Sales Whisperer®

Entrepreneur Definition: Mike Pritchett Said 'No' To CEO

Written by Wes Schaeffer | Jun 12, 2025

"I can build a team around that!" 

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00:00 Introduction to Mike Pritchett
05:33 Transitioning from CEO to New Ventures
09:48 The Role of AI in Customer Interaction
17:31 Outbound vs Inbound AI Calls
20:40 Starting a New Business in the AI Space
25:55 Building Connections in the Tech Community
29:09 Innovating with AI: The BuzzTrail Approach
32:59 The Value of Wrapping Existing Technologies
35:59 Bootstrapping a New Venture
38:33 Sales Strategies and Team Building
41:00 Targeting the Right Market
43:20 Effective Communication in Sales
47:24 Navigating CRM Challenges
50:23 Engaging with Potential Clients

Sales Tips you'll learn today on The Sales Podcast...

Mike Pritchett is an Aussie in London who loves being an Entrepreneur.

With a successful exit under his belt, he shares insights on his journey from running a large sales team to exploring new ventures in AI.

He is open about the challenges of managing a big sales and marketing team, the excitement of startup life, and the real opportunity for AI to enhance customer interactions.

We get into inbound vs. outbound calling and how AI should be used in each, the role of humor in sales, and the considerations for starting a new business in any niche, especially the AI space.

I ask Mike if there is any real value is just wrapping existing technologies with your own cover to create unique solutions, the challenges of bootstrapping a new venture, and effective outbound sales strategies.

We then get into how to target the right market, effective communication in sales, and navigating CRM challenges, all while maintaining a focus on customer experience and relationship building.

  • Marketing helps, obviously people buy from people.
  • The spark and energy of small startup is exciting.
  • AI is incredible and can do amazing things. Inbound is the absolute holy grail for AI voice.
  • It's interaction.
  • It's back and forth.
  • It's an actual conversation.
  • I think it's definitely here to stay.
"You can get lost in the science."

  • You want to be bleeding-edge?
  • Most businesses are wanting to experiment and lean in.
  • This business, when it scales, is a dream.
  • I can build a team around that.
  • Building connections in the tech community is crucial for success.
  • Innovating with AI can lead to unique business solutions.
"This business, when it scales, is a dream."
  • Wrapping existing technologies can create value without reinventing the wheel.
  • Bootstrapping a venture allows for a deeper understanding of the business landscape.
  • Sales strategies should focus on building relationships and understanding customer needs.
  • Targeting the right market is essential for business growth.
"People buy from people."
  • Effective communication, including voicemails, can enhance sales efforts.
  • Navigating CRM challenges is important for managing customer relationships.
  • Simplicity in business processes can lead to better customer experiences.
  • Smart marketing and efficient use of technology are key to success.

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