Oli Billson Grew 175 Franchisees and a Team of 29

Jul 07, 2017

Wes Schaeffer

The Sales Podcast Marketing Automation Entrepreneur

Humanize and be yourself to maximize your promotions

Stream below or right click here to download the episode.

Entrepreneur Tips you'll learn in The Sales Podcast...

Started as an entrepreneur at 15, building custom computers and exporting them to the Far East
His father was an entrepreneur
Created a window tinting business and training people to do it
Started franchising another business and built it to 175 franchisees internationally
- Vehicle remapping
- Calibrate software on thousands of variants
Was a national tennis player but broke his wrist at age 14 so his interests and focus changed
It doesn't matter how good you are in business—McDonald's doesn't make the best burgers—it's the system to get and keep customers that makes the difference
Oli went into research mode and found direct response marketing like Dan Kennedy
Created his own predictable system for acquiring customers
Married it up with marketing automation (Infusionsoft)
He got frustrated giving clients advice and consulting and they wouldn't implement
So he created a service to do this for his clients
You need to create your own end-to-end funnel
Keep it simple
Start with an asset audit
Focus on one thing and do it well
Focus on these three as well:
- Your existing list—present offers to them and segment them. The money is in the list if you know how to work it.
- Intentional traffic—people are looking on Google for what you offer
- Understand Facebook targeting is an "interruptive" form of marketing vs intentional
So understand your message-to-market match
Someone searching on Google for a local chiropractor doesn't want to be taken to a squeeze page with a free report opt-in for a guide
- They have an intentional mindset
- Put them into a call scheduling sequence
- They're in the middle to bottom of funnel stage
Your Facebook approach would be different
- Start at the top of the funnel
- Have an understanding of their mindset
- Your CTA must match the stage of your prospect's pain
- Your keywords must match like "last minute chiropractor appointment" to capture those who are injured or in pain now
- Have a "click to call" and capture the lead from the call and have a sequence to nurture them
This takes work
Strategies change
He has run the same offline-to-online nurturing funnel since 2004
- The messaging is still working
- It took time to test it and find the right message
- He is constantly refining the segmentation of the list
Sometimes the most expensive leads become the best, most profitable customers
Get good at marketing to create income at will
But understand the phases you'll go through in your business
- Maybe you can bring in others to help you perfect and run your marketing
- Strive to own a business vs. being just self-employed
Oli had to get good at everything but he realized he had to build a team who could do things for him
There's a big difference between delegating and abdicating
- People will not grow your business for you
- You need a clear vision with priorities for your business
- Define what success looks like
- Now you apply speed
Few people need more information...you need to implement
- Find a team that is aligned with you
Outsource vs in-house?
- Project manage vs employer
- You need process managers and project managers
What is your decision-making process for hiring, firing, delegating?
29 staff with 16 core members

Catch Up on Previous Episodes of The Sales Podcast

Links Mentioned In The Sales Podcast

Check out Oli Billson's home on the web
Listen to Oli Billson's Path To Purchase Podcast

How'd You Like This Episode?

If you liked this episode, would you please share your appreciation by letting my guest and me know on Twitter and by leaving a 5-star review on iTunes.

It helps more than you would think.

Sales Growth Tools Mentioned In The Sales Podcast

Hire The Best Speaker for your sales meeting or marketing conference
Take The CRM Quiz: get a free consultation with me
Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
The Sales Agenda: take control of every sales opportunity like a pro.
Leadferno: Turn lurkers into leads
Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.
Send Drunk Emails: ...that get opened and get you paid!
Phone Burner: work the phone like a machine so you can be a human when you connect.
Apollo: Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo