Inbound Marketing
How modern teams use real-time data to set, measure, and meet goals
What You'll Learn In This Episode of The CRM Sushi Podcast...
- Sugarcane rum...
- No trademark issues
- Focused on e-commerce companies
- Jonathan is a coder/developer at heart (Yes, a Geek!)
- Background in medical coding for EHR (Electronic health records)
- Started his first company right out of college
- With his background in decision-support
- Like a fitness tracker for your business
- Growth management
- OKR—Objectives and Key Results
- "Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs" by John Doerr
- Qualitative goals
- Be confident
- Lose weight
- Feel better
- Key Results are the children
- Lose 20 pounds
- Have 6-pack abs
- Set the right objectives
- Measure them
- They aggregate the tools companies use in traditional performance management
- Most users aren't highly technical and most tools look at lagging indicators
- Provides templates so you're measuring the right things
- Focused on the mid-market
- From 8 to 200+ companies in the last 7 months while in beta due to word of mouth
- It's a strategic tool vs. a tactical tool
- Read-only now
Watch Previous Episodes of The CRM Sushi Podcast
Links Mentioned In The CRM Sushi Podcast
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