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12 Weeks To Peak™

STAY THE COURSE. ENDURE. SUCCEED.

ALL OF 2025

WHAT IS 12 WEEKS TO PEAK?

The answers you seek are hiding behind the actions you do not take. It's time to take action. Swift action. Bold action. Comprehensive action. One and three and five and 100-year goals are great, but what will you do today—the next 15 minutes—to get there? Your car doesn't need four tires to get you quickly and safely to your destination. 

WHAT YOU'LL LEARN

Faith 12 Weeks To Peak

BECOME THE PERSON GOD INTENDED YOU TO BE, FULLY

Family 12 Weeks To Peak

RECONNECT WITH YOUR FAMILY & FRIENDS WITH INTENTION

Fitness 12 Weeks To Peak

BUILD THE BODY AND TOUGHNESS A LIFE OF ADVENTURE REQUIRES

Fianance 12 Weeks To Peak

GROW YOUR TALENTS SO YOU CAN BLESS OTHERS FROM YOUR ABUNDANCE

WHAT YOU GET WITH 12WTP

Your car needs four good tires to get you quickly and safely to your destination. Get after it in the four key areas of your life.

What gets measured gets done.

The goal is progress, not perfection. Get a free tracking sheet to show your growth over this intense quarter.

Be efficient and effective with your smartphone. Listen, read, watch, learn, and grow on the go with this free app.

Join the free 12 Weeks To Peak™ community for daily encouragement and support.

SAY HELLO TO YOUR COACHES

LEARNERS. DOERS. SERVANT LEADERS.

Wes Schaeffer 12 Weeks To Peak

WES SCHAEFFER

AF vet, The Sales Whisperer® founder, father of 7, BJJ brown belt, Wes shares the strategies that set the pace and direction of 12WTP, as well as the hands-on tactics to ensure you stay the course every day.

Mickey Patterson 12 Weeks To Peak

MICKEY PATTERSON

Former Army Comms Officer, 3rd Degree Black Belt in BJJ, real estate entrepreneur & sales leader, Mickey shares calming insight based on his Texas-based common sense to help you get through an adversity.

Mr X 12 Weeks To Peak

MR X

One is a former Marine who served in the first Iraq War and is the top rep for a Fortune 500 software company. Another is retiring from the Navy as a  SEAL & is a 1st degree black belt in BJJ. Two other retired AF generals—both USAFA classmates—have agreed to make themselves available from time to time but wish to remain under the radar.

John Doolittle 12 Weeks To Peak

JOHN DOOLITTLE

CAPT, US Navy SEAL (Ret), John has led operations around the world, swam the English Channel to raise money and awareness for a fallen teammate, and continues to lead and serve with every breath.

12 Weeks To Peak Black on White

EXAMPLE OF YOUR TRACKING SHEET

12 WEEKS OF TRACKING & TRAINING

You will have access to tracking sheets such as this, spreadsheets for a thorough analysis of your progress each and every day of the 12 weeks, along with a mobile app for additional resources and a private community to support you on your journey.

SIGN UP NOW

 

 

TOOLS WE RECOMMEND AND WAYS TO ENGAGE

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CRM Quiz AI
HubSPot CMS

Manage your HubSpot website without a developer.

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Every business deserves to manage their website without code.

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HubSPot CMS

A HubSpot website theme that's easy to use.

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Let's Go

 

GET AFTER IT AND STAY AFTER IT WITH THE MOBILE APP

Tons of free resources in the forms of videos, podcasts, templates, and more.

Wes Schaeffer business app Learnistic

Frequently Asked Questions & Concerns

"I'm not quite ready, but I know I will be soon."

Let me see if I can read your mind...You have a lot of good meetings with great prospects all the time. But few of them close. And those that do close take longer than they should...and they close at lower prices than they should...and with a lot more bonuses and non-standard items included. Because you are the "I need to think it over" type, you accept that from your prospects because you think, "Well, that makes sense. I would do the same thing."

To get bigger decisions from prospects faster, you must become one who makes big decisions quickly. The only time is now. The only perfect moment was yesterday. It doesn't matter where Saturn is or when the Federal Reserve is meeting or what inflation is doing.

Paralysis by analysis is real. You know it's real because that's your life. The purpose of 12 Weeks To Peak is to make you tough...to develop the intestinal fortitude and mental acumen it takes to weather any storm life throws at you. So press real hard...the third copy's yours. LFG!!

"I'm afraid I won't complete this, and I'll look foolish."

This is about progress, not perfection.

This is about finding your rhythm, not doing something crazy because an internet bro with a huge social media following says you need to do it or you suck.

There is no failure. You win, or you learn.

 Look, you're here because some—or many—aspects of your life have turned out...how shall I put this...no so swell.

Maybe your waistline is expanding, your strength and stamina and endurance are shrinking, your leads are vanishing, your family misses you, and you're restless, anxious, nervous, and pissed off even in your sleep.

Something's gotta give, but it ain't this program.

For the first time—maybe in your life, certainly in many years—for the first time, you will start something that you know will be hard, and you know you cannot hide from it.

You will be held accountable to stick with it until you complete it.

No matter what.

Let's face it: you already don't have time to do things right, but you always find time to do them over, don't you?

Well, now you're going to find the time to do things right, which means your tomorrow will be forever different.

"This doesn't seem like a realistic way to operate long-term."

You're RIGHT, but for the WRONG reasons!

With your current wishy-washy way of living, thinking, acting, and moving, it does seem unrealistic.

That's what I told my friend back in 2016 when he was nagging me for six months to train in Brazilian Jiu-Jitsu with him.

I told him there was no way I could take two hours out of the middle of my day to train like that three days a week, which is what they recommend if you want to make decent progress.

Well, once I started, I was hooked, and since 1/27/17, I've trained 5-6 days a week. Now, it's unrealistic for me NOT to train.

The point and purpose of 12 Weeks To Peak is to give you the time to master this new way of living and growing and making it long enough that it's a stretch goal that you can be proud of accomplishing.

Once you do that, you'll never look back, and when you do, you'll realize that living how you have been is what's now unrealistic.

"I'm already following the alpaca diet and the platinum titanium diamond warrior club, so I can't do 12 Weeks To Peak."

Come on!

If you're truly trying to eat better, you'll ease right into this program.

And if you're already in a mastermind or coaching program or mentorship, how accountable are you to them? What are you really accomplishing, and how much are you paying for mediocre, yo-yo results?

You're all the way down at the bottom of this long-ass page because something is missing in your current program.

"How much can I ad-lib or modify the daily steps in 12 Weeks To Peak?

You do have some control over what you do each day, but not much.

I literally got a text from a friend this morning as I was creating this part of the page who just got let go from the startup he was selling for. He said, "I'm built to have a high base...(to protect the family) so I can go out and be creative and sell the shit out of things."

To which I replied, "Not the outlier. Most prefer that. But high bases in a recession make the job less secure. I create systems so salespeople and entrepreneurs don't have to be creative. They just have to follow the plan."

Your desire to be creative, combined with your rebellious attitude towards following a system and sticking with the program, is part of your problem.

Winging it and pulling it out of your ass is what got you the results with which you're currently dissatisfied. Stop looking for all the reasons this won't work and how you can make it better before you even begin.

"I'm so out of shape...I can't start a physical program now."

Hey, round is a shape. Let's go.

There are no specific exercises or routines or quantities you must complete in 12 Weeks To Peak.

You must simply move for 30 minutes every single day, drink half a gallon of water, and skip the junk food, sugar, and alcohol Monday through Friday.

If you're really in that bad of shape, you MUST start this program now.

If you think you're really in that bad of shape, you need this program now because it's your stinkin' thinkin' that is holding you back in everything in your life.

"This doesn't even seem like a challenge for me."

Cool.

I'm glad you have your shit together...but when was the last time you really took a magnifying glass to everything you do in life to ensure it can't be improved?

You'll love how 12 Weeks To Peak will force you to leave no stone unturned in all aspects of your life.

Join me now...and set a reminder to give me a review when you've completed it to let me know how you did and how 12 Weeks To Peak™ helped you grow.

Look, can we agree that you are just making excuses now because you are either comfortable or scared?

Find a time below for us to talk and then decide.

The world needs you at your best now more than ever. Become the best you can be in just 12 weeks.

Did I miss the start?

Nope.

Start at any time, especially when you're not ready because that's when you'll benefit the most.

Is this really FREE?

You betcha. You will not be asked for any money, and you do not need to purchase anything.

The tracking sheet, spreadsheet, mobile app, and online community are all free.

Why do you need my mobile number?

The mobile app I use sends a text message for you to create your profile and log in. It's really slick.

Once you're logged into the app, you can opt out of text messages.

Why can't I use my Gmail/Hotmail/Etc?

Because marketers ruin everything, especially email.

Since there are so many bots and spammers out there, the best way for us to keep a clean email reputation is to send the initial registration information to your business email.

Once you create your profile, you can change your email address.

"Omg...I did day 1 of your 12 weeks to peak... I was more focused today than I probably have been in the last 90 days!"

Nichole Lucas headshot
Nichole Lucas
Broker, PIA-SC Insurance Services