Receipts from the old file cabinet

Proof beats polish.

If you need a soft-focus motivational speaker, keep browsing. If you need someone who can walk into the room, diagnose the constraint, and make business personal again, this is the file you were looking for.

383%

Opt-in lift

Website opt-ins increased in the first month after the offer and message were fixed.

$250k

Annual bottom-line gain

A daycare added $250k within 87 days after tours, referrals, and website flow were repaired.

$250k/mo

Retainer jump

A client’s retainers moved from $175k-$200k per month to $250k per month within 90 days.

75%

Room conversion

A first event converted 75% of the room and produced 114 opt-ins plus nine video testimonials.

77,000+

subscribers, followers, readers, viewers, and listeners

800+

podcast episodes across sales, CRM, Jiu-Jitsu, and business

$35M+

personal sales since 1997

29

years in sales

20+

years as an entrepreneur

About Wes Schaeffer

More pitbull than podium pet.

Wes Schaeffer is The Sales Whisperer®: an Air Force veteran, Brazilian Jiu-Jitsu black belt, author, speaker, sales trainer, marketing consultant, CRM strategist, copywriter, executive coach, and host of multiple podcasts. He is mild enough for a serious corporate event planner to book—and direct enough that the room knows the “rah-rah” part is over.

The point is not to sound innovative. The point is to make the message clearer, the follow-up tighter, the CRM less fictional, the sales team more accountable, and the business easier to run.

Veteran discipline
Jiu-Jitsu pressure
Sales receipts
boardroom-safe, mat-tested
Wes Schaeffer in a split business suit and Brazilian Jiu-Jitsu gi portrait
Personnel file
  • 1992 United States Air Force Academy graduate
  • 1993 Texas A&M graduate
  • Air Force veteran and former USAFA linebacker recruit
  • Brazilian Jiu-Jitsu black belt
  • Author of The Sales Whisperer® Way and The Definitive Guide To Infusionsoft
  • Host of The Sales Podcast, The CRM Sushi Podcast, and The BJJ and Biz Podcast
  • Sales trainer, marketing consultant, CRM strategist, copywriter, speaker, and executive coach
  • Father of seven, which may be the highest-pressure sales environment of all

One more chance before you wander off

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