Build a Website That Creates Inbound Marketing (Adrienne Folse)

Apr 18, 2014

Wes Schaeffer

The Sales Podcast Marketing Automation Entrepreneur

About Adrienne Folse of Design The Planet

Adrienne has been in marketing, branding, and advertising since 1999.

As the owner of Design The Planet, The Brand Constructors, and Franchise Brand Innovation, she has built, expanded and niched her services to better serve the clients she wants to serve.

Headquartered in New Orleans, LA, Adrienne proves that big marketing work is getting done in The Big Easy.

Greatest Sales Success

She was a “generalist for a long time.”
But niching has helped her focus and grow.
Around the 10-year point, she hadn’t specialized, and a more senior company recommended she specialize, and that's when she decided to “choose who to lose.”
She won't work with doctors or attorneys.
She realized she loved working with franchises and multi-location industries, and after making the switch over five years ago, it has paid off.

Rubber-Meets-The-Road Tip

Make sure your logo is readable at an inch wide.
Stick with your logo. Your logo is not your brand. Your printed material is not your brand.
How you do what you do is your brand.
It's okay to start with a template website if money is tight but make sure your content is good. Have somebody proofread your content.
Spend money on a good business card.
Write down your story. Why should people care?
All social media is not good for all companies. Choose which works for you.
You need more than social media. Print material reaches people at a different level now since everything is so digital.

Links Mentioned

If you liked this episode, please let Adrienne and me know on Twitter.

Sales Growth Tools Mentioned In The Sales Podcast

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Donate: Just because you like the show, the no-bullshit approach, and don't want to buy a book, software, or The Make Every Sale Program.
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Leadferno: Turn lurkers into leads
Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.
Send Drunk Emails: ...that get opened and get you paid!
Phone Burner: work the phone like a machine so you can be a human when you connect.
Apollo: Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo