How to stand out and make every sale in a noisy world of internet marketers
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- Humans are inherently good people
- Lack of training makes salespeople become scoundrels
- Bots are tools but you must implement a personal touch
- Become fanatical. Have conviction to grow.
- Consumers are lucky right now. Marketers are forced to put out their best stuff up front.
- Businesses are forced to serve.
- Connect with your market. Create great content and connect.
- He has always had a tech guy so he can work in his area of expertise.
- Seven steps EPOP—Ethical Principals of Persuasion
- Copy / Messaging
- Authority
- Scarcity
- Likeability
- Reciprocity (grossly under-utilized)
- Tenacity
- Social Proof
- Fix those and you'll sell
- Are webinars played out?
- "I love it when it rains. It washes all the scum off the street."
- Level up. Make sure everything that represents your brand is great.
- To give more you must make more.
- Do these three things
- Get your mind right
- Get a good coach
- Implement
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