Focus & Make Them An Offer They Can’t Refuse: Andrei Mincov

Nov 26, 2024

Wes Schaeffer

The Sales Podcast Professional Development Marketing Automation Digital Marketing Entrepreneur

"If I don't do it now, I will never go."

Listen to The Sales Podcast with Wes Schaeffer The Business Fixer on Spotify

Listen to The Sales Podcast on Spotify

Sales Tips you'll learn today on The Sales Podcast...

"If I don't do it now, I will never go."

"Without clients, I don't have a business."

"I have a 99.3% rate of success."

00:00 Andrei Mincov's Journey: From Russia to Dubai

05:48 Navigating Legal Education in Canada

11:23 The Birth of Trademark Factory

17:22 The Challenges of Leaving Law Behind

22:19 Validation Through Doubt

27:50 Comprehensive Trademark Search and Assessment

37:50 When to Consider Trademarking Your Brand

Andrei's journey from Russia to Dubai shaped his entrepreneurial spirit.
Transitioning from lawyer to entrepreneur requires a shift in mindset.
Trademark Factory was born out of a desire to help entrepreneurs.
Understanding client needs is crucial for business success.
A flat fee for trademark registration can prevent unexpected costs.
The importance of a money-back guarantee in service-based businesses.
Building a brand is an investment in the future of a business.
Trademark registration is essential for protecting intellectual property.
Many businesses underestimate the value of their brand.
Legal services should be viewed as a service, not a profession.

Let's Get Going

Russian attorney until he was 32.
Moved to Canada.
Now Dubai.
His family raised him as an anti-Soviet.
He traveled to America in 1989 when he was 13 years old.
His dad was a famous composer, and he defended his dad in an IP case in 1996.
Came to Canada in 2007.
For 4.5 years, he worked with major law firms on international law.
Had to start law school over in Canada.
He didn't learn English until 1998.
No one would hire him.
He found "Rich Dad, Poor Dad," and that was his sign.

Join the Inner Circle and grow your sales, guaranteed.

"Without a client, I don't have a business."

How will it hurt if I just try to start my own business?”

Find a pain and solve it.
He sold an apartment he had in Russia when he moved to Canada, and he calculated that it should last him through law school, and it did.
He made some bad decisions...got some loans...made some bad investments.
It's not expensive to start out in law, and it's quite profitable if you don't build a big overhead.
Law is a service, not a profession. There's a lot of hype from the Bar.
He's treated like an ATM by the attorneys he hired, and he wanted to create a different experience.
Propaganda works.
Launched Trademark Attorney in 2013.
He needed to stand out when he went to Dallas in 2013 with 11,000 attorneys and everyone told him his idea wouldn't work, and he loved it.
Dropped his license in 2015 since it was limiting, but he kept his trademark license.
Dropping his license was "the scariest thing I ever did." It was a line in the sand. He was committing to being an entrepreneur.
He narrowed his focus, and he stood out.
He loves Texas and Wasp, "Blind in Texas."
The first copycat didn't show up until maybe 2022.
He offered a flat fee service and a money-back guarantee.
He offers a search and registerability report, but most law firms downplay this.
He travels a lot and homeschools his kids.
How do you know if you need a trademark?
- Is it likely that if the business grows, I'll still be selling under this brand in 2-3 years?
- Assuming all goes well, is the brand doing something for me?
- If the answers are "no," then go back to the drawing board.
The little guys need the IP protection. That little trademark paper gives you the help you need to fight the big guys.
Google has made a lot of mistakes protecting their brand, but they can afford it.
A trademark is an investment in the future of your business.