Personalize Your Marketing...or Else: Bethany Stachenfeld Returns

Mar 03, 2025

Wes Schaeffer

The Sales Podcast Professional Development Marketing Automation Digital Marketing Entrepreneur

"Video is more king than ever!"

Must test and confirm pricing models, i.e., seat-based pricing vs. usage-based pricing.
She's grown from 8 to 20 now
Not focused on SEO or ads, but doing everything else
Outbound works: cold and warm email and cold calling
Using Clay to get data

We're doing a lot of everything (to grow).”

AI is new as of about 16 months ago
SendSpark allows for personalized video outreach at scale.
AI integration enhances the authenticity of video messages.
Shorter videos are often more effective for prospecting.
Customer success and onboarding can benefit from longer videos.
Market volatility can create opportunities for agile startups.
Maintaining a small team can enhance efficiency and communication.
Cold emailing and calling are still effective outreach methods.
Personalized communication can significantly improve customer engagement.
Marketing strategies must adapt to the changing digital landscape.
SEO strategies need to evolve with the rise of AI tools. Video is becoming increasingly essential in marketing.
AI integration should be seamless for users.
Customers prefer simplicity over complexity in tech.
Pricing strategies should build trust with customers.
It's important to experiment with pricing to find the right balance.
Value addition can enhance customer loyalty.
Raising prices can be a strategic move if done thoughtfully.
External consultants can provide valuable insights.
Loyalty to long-term customers is crucial for business.
Offering additional value can differentiate your service.

GUEST INFO:

Guest Site: Visit Sendspark and use "Sales Podcast" for 33% off for three months
Guest Twitter: https://x.com/BethStachenfeld
Guest LinkedIn: https://www.linkedin.com/in/bethany-stachenfeld/