Pull Profits Out of a Hat With Action Coach Founder, Brad Sugars

Focus On What Never Changes In Business 

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Watch the unedited video of Brad Sugars on The Sales Podcast

Sales Tips you'll learn today on The Sales Podcast...

• The 5 disciplines for exponential growth
• The people component has never changed
• Build great people to build a great business

"You get the people you deserve."

• "You're an average manager so you get average workers."
• Saw Jim Rohn said read a book a week for the rest of your life
• If he got better at business, business gets easier.
• Teach them what, how, and why
• Granular goal-setting
• What are your five daily goals
• KPIs are fine but why not give all employees five daily goals and see what happens

• Start with the mindset of exponential growth
• Shoot for 150% growth vs. 15%
• Expand your brain
• Stop focusing on small gains
• 5 keys
  1. Strategy
  2. Biz Dev
  3. Execution
  4. People
  5. Mission
• Discipline
• "It just seems like magic" that big companies get such big growth
• "It can't be that simple." Yes, it can.
• It really can be easy
• Mission
  • Do your customers and staff love you?
  • What are you doing to make them not love working for you?
  • What is your meaning behind your mission?
  • Millennials ask "why do we do this?" Explain that to everyone.
• You're going to have to change but keep selling what you're selling while it's selling.
• If sales are steady your costs are rising so you'll be out of business in 3-5 years
• Ray Kroc asked, "How can we put these on every corner?"
• You need to know you're a marketer/entrepreneur first, not a doer of your thing
• His college buddy was his first hire and he was operations.
• Three cores:
  • Sales/marketing
  • Operations
  • Finance
  • Can fix one of the three.
• Break your arm to step back
• Steve Jobs learned leverage from Pixar. Build it once and sell it over and over.
• Too busy is the new stupid
• Hiding behind all your gizmos and platforms doesn't help
• One idea doesn't give you 100% growth
• Do 100 things that give you 1% growth
• You can't out-earn your learning
• Wrote the vision of ActionCoach after about 4-5 years 
• Ask yourself how do I get 30x growth? It'll hurt but it's worth the challenge.
• Business teaches us the things we don't know every single day! 

Links Mentioned In The Sales Podcast

• Get Brad's book, "Pulling Profits Out of a Hat: Adding Zeros to Your Company Isn't Magic"
• Check out Action Coach
• Connect with Brad Sugars on LinkedIn
• Follow Brad on Twitter
• Get Simon Sinek's book, "Start with Why: How Great Leaders Inspire Everyone to Take Action"