The Sales Podcast

Laura Busche: Brand Yourself Affordably and Reliably

Wes Schaeffer | July 29, 2016

With her PhD in Consumer Psychology nearly complete you want to hear what she says about how to build a brand.

Stream below or right click here to download the episode.

Brand-Building Tips you'll learn in The Sales Podcast...

How marketing and design are interrelated and how to use that information to make more inbound sales
Whether or not branding and productization are mutually exclusive
How to leverage smart branding across more channels to enhance your inbound marketing
How to "rock" a trade show with your brand
What role your ego plays in sales, marketing, and branding
Where you should focus as you build your brand and your sales
How to leverage your early adopters to accelerate your growth
Whether or not you should outsource your branding and marketing
How to handle the limited vision of others
What an "explainer video" is and how to use it to grow your inbound sales

Catch Up on The Previous Episode of The Inbound Sales Podcast

At age 17, Louis Bruno got into the HVAC business. Less than 10 years later, he's the owner of a business that is doing over $18 million per year and is still growing. Hear how he did it. Stream below or right click here to download the episode.