"Humanity is a competitive advantage.”
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- Remember why you started.
- Get back to basics.
- People want to feel seen, heard, understood, and appreciated.
- The golden rule in competitive life is treat people the way they want to be treated.
- "Cost takeout" is driving most businesses (and I think it's hurting them).
- You need to invest in experience.
- Prospects will pay 25% more for a better experience.
- Build a culture of empowerment, and you'll outperform your competition.
Humanity is a competitive advantage.”
- Google studied their high-performing teams to find out their secret to success. Those who felt safe about sharing ideas and asking questions grew the most.
- Eric Schmidt admitted Google missed the boat on Open AI. They got comfortable.
- See what is coming and dedicate resources to them.
- "Humanity is the killer app."
- AI will help us become more human.
- IKEA's AI solves 57% of problems on the first attempt.
- They were smart and re-skilled their reps to be interior designers, and they added $1 billion in one year. This is what it looks like when people get a taste of what good service looks like.
- How do we grow from here?
- Take time to learn and listen.
- Today is "relationship therapy."
- Customers are anxious. They're overwhelmed with information. They overuse technology and social media platforms.
- This is his first new book in five years and the world has changed.
- He had a huge blog but it's not the same.
- "Who are your people? Where do they go for information? Where are they feeling the greatest pressure?"
- He makes a lot of content: article, short video, longer email, etc.
- Give away your best stuff for free upfront.
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