Shift Your Mind With MINDSHIFT Author Brian Solis on The Sales Podcast

Oct 15, 2024

Wes Schaeffer

The Sales Podcast Professional Development Marketing Automation Digital Marketing Entrepreneur

"Humanity is a competitive advantage.”

Remember why you started.
Get back to basics.
People want to feel seen, heard, understood, and appreciated.
The golden rule in competitive life is treat people the way they want to be treated.
"Cost takeout" is driving most businesses (and I think it's hurting them).
You need to invest in experience.
Prospects will pay 25% more for a better experience.

Humanity is a competitive advantage.”

Google studied their high-performing teams to find out their secret to success. Those who felt safe about sharing ideas and asking questions grew the most.
Eric Schmidt admitted Google missed the boat on Open AI. They got comfortable.
See what is coming and dedicate resources to them.
"Humanity is the killer app."
AI will help us become more human.
IKEA's AI solves 57% of problems on the first attempt.
They were smart and re-skilled their reps to be interior designers, and they added $1 billion in one year. This is what it looks like when people get a taste of what good service looks like.
How do we grow from here?
Take time to learn and listen.
Today is "relationship therapy."
Customers are anxious. They're overwhelmed with information. They overuse technology and social media platforms.
This is his first new book in five years and the world has changed.
He had a huge blog but it's not the same.
"Who are your people? Where do they go for information? Where are they feeling the greatest pressure?"
He makes a lot of content: article, short video, longer email, etc.
Give away your best stuff for free upfront.