Chris Brisson Salesmsg on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

The Sales Podcast Professional Development Marketing Automation

Discipline Over Motivation: Chris Brisson, SMS SaaS Founder

Wes Schaeffer | April 18, 2025

"Perfectionism can hinder progress; taking action is more important."

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Sales Tips you'll learn today on The Sales Podcast...

00:00 Introduction to SMS and Its Relevance
04:14 The Evolution of Sales Message
08:28 AI's Role in Modern Business
12:45 The Future of Communication and Technology
17:34 Opportunities in Legacy Businesses
21:14 Simplicity in Marketing Automation
24:57 The Importance of Consistency in Email Marketing
30:16 Overcoming Perfectionism in Entrepreneurship
36:35 Building Relationships Through Personal Touch
41:40 Texting as a Business Strategy

SMS is not dead; it's evolving and still effective.
Text messaging remains a personal connection tool.
The industry has shifted towards messaging as a primary communication method.
AI is being leveraged to enhance business operations and customer engagement.
Simplicity in marketing automation can lead to better results.
Legacy businesses present opportunities for growth through technology.
The future of communication will be driven by real-time data and AI.
Businesses need to adapt to the changing landscape of technology.
Effective communication is key in a tech-driven world.
The best campaigns are often the simplest ones. Consistency in email marketing is crucial for success.
Perfectionism can hinder progress; taking action is more important.
Building relationships through personal touches like handwritten notes is effective.
Text messaging can significantly enhance customer engagement.
Entrepreneurs should focus on simple, actionable strategies.
Understanding the numbers behind your marketing efforts is essential.
Embracing failure as part of the learning process is vital.
The human element in business is irreplaceable, even with technology.
Iterating and adapting quickly can lead to better outcomes.
Creating conversations with customers can unlock new opportunities.