Discipline Over Motivation: Chris Brisson, SMS SaaS Founder

"Perfectionism can hinder progress; taking action is more important."

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Sales Tips you'll learn today on The Sales Podcast...

00:00 Introduction to SMS and Its Relevance
04:14 The Evolution of Sales Message
08:28 AI's Role in Modern Business
12:45 The Future of Communication and Technology
17:34 Opportunities in Legacy Businesses
21:14 Simplicity in Marketing Automation
24:57 The Importance of Consistency in Email Marketing
30:16 Overcoming Perfectionism in Entrepreneurship
36:35 Building Relationships Through Personal Touch
41:40 Texting as a Business Strategy

• SMS is not dead; it's evolving and still effective.
• Text messaging remains a personal connection tool.
• The industry has shifted towards messaging as a primary communication method.
• AI is being leveraged to enhance business operations and customer engagement.
• Simplicity in marketing automation can lead to better results.
• Legacy businesses present opportunities for growth through technology.
• The future of communication will be driven by real-time data and AI.
• Businesses need to adapt to the changing landscape of technology.
• Effective communication is key in a tech-driven world.
• The best campaigns are often the simplest ones. Consistency in email marketing is crucial for success.
• Perfectionism can hinder progress; taking action is more important.
• Building relationships through personal touches like handwritten notes is effective.
• Text messaging can significantly enhance customer engagement.
• Entrepreneurs should focus on simple, actionable strategies.
• Understanding the numbers behind your marketing efforts is essential.
• Embracing failure as part of the learning process is vital.
• The human element in business is irreplaceable, even with technology.
• Iterating and adapting quickly can lead to better outcomes.
• Creating conversations with customers can unlock new opportunities.

Discipline over motivation. Consistency over .”

GUEST INFO:

• Guest Site: https://www.salesmessage.com/ 
• Guest LinkedIn: https://www.linkedin.com/in/chrisbrisson/

• Click To Text: Turn reels, stories, and shorts into lead-generating texts
• Lovable: Idea to app in seconds
• Replit: Build apps and sites with AI
• CopyAI
• Grain for MessageGPT (feed into HubSpot and write an email from the data coming in for follow-up)

Sales Growth Tools Mentioned In The Sales Podcast

• Join The Inner Circle
• Hire The Best Speaker for your sales meeting or marketing conference
• Take The CRM Quiz
• Automate your sales for $15
• "Beyond Giftology" by John Ruhlin
• "Start With Why" by Simon Sinek