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Sales Tips you'll learn today on The Sales Podcast...
00:00 Introduction and Catching Up
02:49 The Power of Personalization and Value in Cold Email Outreach
10:03 The Challenges of Cold Calling in the Enterprise Space
19:46 The Rise of Email Newsletters as a Complementary Strategy
24:46 The Benefits of Warm Prospecting and Leveraging Existing Networks
31:54 The Importance of a Targeted and Valuable Approach in Cold Outreach
- Personalization and providing value are key in cold email outreach.
- Cold calling has become more challenging in the enterprise space due to remote work and advances in technology.
- Email newsletters can complement cold outreach campaigns and help build awareness and warm up prospects.
- Warm prospecting involves reaching out to contacts in your network who already know, like, and trust you.
- Existing networks and contacts can be a valuable source of leads and opportunities.
- A targeted and valuable approach is essential in cold outreach to cut through the noise and stand out.
- Was strictly doing cold outreach 3.5 years ago in B2B.
- They would do cold calling and cold email but found calling more difficult in the enterprise space.
- They are doing less cold calling.
- They are seeing better ROI with cold email.
- You must have a compelling message.
- Attention to detail is key.
- Everyone scrapes the data, but you need a human to review and clean the data.
- Lead with value.
- Give away some great info for free.
- Christian is big into personalization.
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