How to Build Awareness and Win Clients with Email Newsletters

Wes Schaeffer | August 28, 2024

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Sales Tips you'll learn today on The Sales Podcast...

00:00 Introduction and Catching Up
02:49 The Power of Personalization and Value in Cold Email Outreach
10:03 The Challenges of Cold Calling in the Enterprise Space
19:46 The Rise of Email Newsletters as a Complementary Strategy
24:46 The Benefits of Warm Prospecting and Leveraging Existing Networks
31:54 The Importance of a Targeted and Valuable Approach in Cold Outreach

Personalization and providing value are key in cold email outreach.
Cold calling has become more challenging in the enterprise space due to remote work and advances in technology.
Email newsletters can complement cold outreach campaigns and help build awareness and warm up prospects.
Warm prospecting involves reaching out to contacts in your network who already know, like, and trust you.
Existing networks and contacts can be a valuable source of leads and opportunities.
A targeted and valuable approach is essential in cold outreach to cut through the noise and stand out.

Was strictly doing cold outreach 3.5 years ago in B2B.
They would do cold calling and cold email but found calling more difficult in the enterprise space.
They are doing less cold calling.
They are seeing better ROI with cold email.
You must have a compelling message.
Attention to detail is key.
Everyone scrapes the data, but you need a human to review and clean the data.
Lead with value.
Give away some great info for free.
Christian is big into personalization.

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