ConvertKit Is On The CRM Sushi Podcast

Wes Schaeffer | October 25, 2017

Lead Generation Put On Autopilot

HAVE MORE CONVERSATIONS WITH QUALIFIED PROSPECTS BY AUTOMATING LEAD DISCOVERY AND OUTREACH!

Stream below or right click here to download the episode.

Alexis Teichmiller with ConvertKit
Email marketing tool for creators selling to a community
It's not all about having a huge social media following because you don't "own" that real estate. You own your list and your website
Mix of simplicity and power with automation
15,000 customers in four years
Built on 5 main pillars
- Opt-in forms
- Automation
- Sequences (auto-responders or campaigns)
- Broadcasts (one-off emails)
- Subscribers
Opt-in forms
- Landing pages
- Forms
- Settings is where "the magic happens"
  - The "Incentive Email"
  - One-click / one-step double opt-in
  - Inline
  - Modal
  - Slide In
  - Scroll percentage
  - Embed
    - Javascript
    - Raw HTML
    - Wordpress
  - Integrate with other
Sequences
- "+ Add Email"
- Delay timers
  - Days
  - Hours
  - Day of week
- Drag and drop to re-order
- Filter
  - Filter out customers of a certain product or on another list to skip your "pitch" email
  - Conditional content
- Direct integration with Textifull
Automations (Visual Automations)
- Think "If/Then Scenarios"
- Triggers...
  - Event
  - Action
  - Condition
- Create Emails, Sequences, etc. on the fly within the Automations area
- Templates coming soon
Subscribers
- Not list-centric (AWeber and MailChimp)
- No chance of duplicates
- Location-based sending
- Send from multiple accounts
They integrate with shopping carts, webinar platforms, etc. See all of their integrations here.
Their focus is on email marketing