33 Steps to Build Your Brand
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Sales Tips you'll learn today on The Sales Podcast...
- He has helped companies sell over one billion dollars following his strategies
- Branding is more than
- Stories
- A logo
- How your store looks
- It's the art of differentiation
- We have a lot of choices
- Know how to stand apart
- Everything you do supports your differentiation
- Be heard, be seen, be understood
- Make your offering clear
- Different is better than better
- Stupid different is not better than better
- Going head to head on features is not good enough
- Open earlier
- Give a foot massage
- Open on weekends
- Incremental changes are easy to respond to by your competitors
- Apple gave colorful computers
- Dyson made 5,000 prototypes and design to create see-through canisters to make other vacuums "old"
- We're too close to our own businesses
- You need a fresh perspective
- You need a good story
- We're in a world of perception
- Tell a meaningful story, get traction, hit on pain points
- Speak to real people
- Inferior products win if they have the better story
- Make the customer the hero of the story
- You need to toot your own horn
- Be a rebel
- Be careful of being too careful
- Have conviction and convey it
- You can take humility to the point of stupidity
- As he codified his processes bigger growth came
- Lowering your price on a premium product will kill you (See page 218)
Links Mentioned In The Sales Podcast
- Get David Brier's book, "Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need"
- Get David's free eBook, The Lucky Brand
- Subscribe to David's YouTube channel
