Convert More Inbound Leads With AI and David Tal’s Verse.io

Apr 04, 2022

Wes Schaeffer

The Sales Podcast Professional Development Marketing Automation Digital Marketing Entrepreneur

Use Artificial Intelligence to grow your sales efficiently

Founder of Verse.io
Got into real estate after trying to become a movie producer
His uncle was in real estate
2008 real estate crash crashed his dreams
Got into a boutique real estate brokerage firm in San Diego and fell in love with the industry
Always had an entrepreneurial spirit
Had a team of agents
Tried to feed his agents leads
Learned how bad his agents were at following up with leads
All agents were terrible at following up with leads

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Agents loved his leads
He was great at qualifying and disqualifying leads, but they were a small portion of the leads their clients were getting

Time kills deals."

Clients started asking him to qualify their leads
Expanded into more industries
Humans are humans
Follow up is key
This is an internet leads problem
He used to meet leads by having them walk into his office!
"Location! Location! Location!"
He would shake their hands, look them in the eyes, and confirm they were good leads.

72% of homebuyers will work with the first agent they meet."

Buyers aren't typically looking for an agent. They are less loyal.
40% of his leads were for homeowners looking to list their homes.
There are 10-20x the number of real estate leads, but the same number of homes are being sold
You must filter out your leads and disqualify them quickly

The majority of leads are disqualified."

With the right mix of humans plus AI you can get really good at lead qualification and lead disqualification
Don't replace humans, make your salespeople more efficient
You need to make 6-8 touches to follow up with a lead
Convert inbound leads to qualified opportunities