The Sales Podcast Digital Marketing

Monetize the Best YouTube Marketing Videos: Drew Burks

Wes Schaeffer | March 13, 2023

Create video content that sells

How to monetize your YouTube channel.
YouTube is a powerful search engine, so it's an asset for your business.
YouTube is the granddaddy of social media marketing
You can use YouTube videos on your own website to improve your Digital Marketing
You can sell YouTube channels.
His friend had bought a YouTube channel about 18 months ago, and Drew didn't know that could be done.
AdSense is the ultimate self-liquidating offer.
There are two types of channels on YouTube:
- The personality channel.
- The faceless channel (cashflow or cash-cow or brand or niche or voiceover channels).

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51 million YouTube channels.
Most are failing.
You can outsource the creation of your faceless channels
Unless you have a lot of cash, start your own channel.
He has dozens of channels, i.e., soccer, pickleball, crypto, etc.
He doesn't want to get too involved in it, so he doesn't get attached and involved.
The goal is not to create a job for yourself.
He starts by looking at the niches that are getting views and subscribers.
Health, spirituality, crypto, etc., by searching on YouTube.
SocialBlade.com will show you the value of a channel.
Then they look on Google for affiliates and online coaches in this space.
Create viral and search content.
Create a plan, hire the team, and launch.
They do one video/day, Monday-Friday.
1,000 subscribers and 4,000 watch hours to monetize it in about one month.
The first 90 days, they are tracking the data.
Then they adjust the team to ensure their content is optimized.

How do you want to make money with your YouTube channel?
How do you get the content? YouTube allows you to take clips from other content sources (maybe six seconds).
You need an AI technician to help with voiceovers.
You can translate your AI voiceovers with a click.
Everything is organic insofar as its growth.
You've seen TV before.
- Take a network like NBC, and that's a channel.
- NBC runs programming 24/7.
- NBC runs ads on its TV shows to generate revenue.
- YouTube gives you 55% of the ad revenue it generates.
- You can embed your own ads on your own channel and keep all the revenue.

Keep your face off the channel so you can sell it when you're ready."

Don't do this yourself.
Keep your face off the channel.
If you buy a channel, make sure you look behind the scenes and see the currency and the people involved.
Do a live Zoom video to look around instead of trusting screenshots.
Will take 6-9 months to break even with AdSense

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